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Electric Vehicle Market in India 2013

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Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
 The report begins with an overview of the major macro economic indicators which highlights the present economic scenario prevalent in India. The introduction section provides the definition of an electric vehicle with its major components. It also mentions the various types of electric vehicles based on technology, such as, battery electric vehicles, plug in hybrid electric vehicles, hybrid electric vehicles and fuel cell electric vehicles. This section further depicts the transition path of electric vehicle market over the years, highlighting the reasons for shift towards electric mobility in the future. This is followed by the market overview section which provides an insight into the overall electric vehicle market in India. The market size and forecasted growth along with the market segments and their respective shares have been mentioned in the report. This section further includes a cost comparison between electric vehicles and conventional internal combustion engine vehicles across the supply chain and manufacturing process.
 Moving along, electric vehicle market segments section in the report elaborates the three basic market segments, electric four wheelers, two wheelers and three wheelers, wherein it lists their respective market size and forecasted growth. It also reveals the consumer preference for different technologies in each segment. The next section analyses the electric vehicle market by drawing a comparative study of the key hurdles to electric vehicle adoption, factors influencing the consumer's purchasing decision and sensitivity, preferred vehicle segment in Tier 1, Tier 2, Tier 3 and Tier 4 cities, consumer preference towards various demand incentives and technologies across all the major segments of electric vehicles.
 Factors driving the growth of electric vehicle market in India are also explained in detail, which includes government initiatives, rise in fuel costs, low operating and maintenance cost, foreign dependence for crude oil and environment friendly nature. The key challenges identified are low vehicle performance, inefficient battery, price constraint, power shortage and lack of infrastructure in the country.
 The report covers the various government initiatives concerning the electric vehicle market in India. This section discusses the Alternate Fuels for Surface Transportation Program and its impact on the electric vehicle market. This is followed by the detailed illustration of the National Electric Mobility Mission Plan 2020, where in, it depicts the framework, potential roadmap for electrification and four major focus areas of the program which includes demand generation, research and development, manufacturing incentives and infrastructure development.
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