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Effective Jacksonville web design - For websites that sell

by TedRobertson

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It is ironical that whereas millions of people surf the web everyday, a large percentage of internet businesses still have trouble making money. These businesses can certainly not attribute their bad performance to a lack of customers because millions of people can be found on the net at any one time. What's ailing them is poor Jacksonville web design.


Lots of people believe that just having a business website up and running is all it takes to be in business. This couldn't be further from the truth. A business website must be deliberately well designed to sell. Many people start internet businesses with a great deal of optimism. Having paid a Hilton head web design consultant a neat sum for a colorful website they sit back and wait for the tills to start ringing – more often than not, they are disappointed. Their disappointing sales can be attributed to ineffective web design.


A good business website is built with the customer rather than the owner in mind. The web designer must always think like the customer as he or she works on the website. Many business websites fail to make money because they were built to satisfy the creativity whims of Jacksonville web design pros with little attention being paid to the end users.


The first thing that a good business website must do is provide answers and solutions to customers' problems. Every shopper comes to you with a need that he/she wants to be fulfilled. If you proffer a solution to that need you are more likely to make a sale. A lot of websites fail to resolve customers' problems and which is why they don't make as much money as they ought to.


In line with providing answers to customers' needs, a business website should provide enough information about the products. It is not enough to display a list of products or even show their images without text describing each one of them. The website should give customers all the information they need to make an informed choice. Focus should be put on what the public would like to know rather than what the owner thinks the public should know. How one communicates to customers is a matter of choice but remember that Hilton head web design should be tailored to serve the interests of the customer. If a website is selling goods like toys or electronics there is really no reason why it shouldn't display pictures of the items alongside product descriptions.


One principle of effective web design for ecommerce websites is making the website easy for customers to browse. During web design many web designers focus on impressing customers rather than facilitating their shopping experience. It is better to have a website that is a little bland but very easy to browse. Hilton head web designers also fail by making the checkout procedures too complicated. Customers hate wasting time filling out forms and the like - the easier the checkout, the better.


Web designexperts sometimes create 'choice paralysis' by presenting customers with too many options. It may be good to showcase all you've got but one must do it carefully to avoid confusing customers. To avoid paralyzing customers with too many choices, one can highlight only the unique features of each item.



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