Paladin has researched the credentials, ethics, and business practices of more than 32,000 financial planners, financial advisors, and money managers since 2003. We ask the right questions and we know the critical differences between responses that benefit you and responses that create hidden risks. After we obtain the facts we produce free reports that help you select local financial advisors with the best qualifications, not the best sales pitches. We also monitor current advisors to make sure you are receiving competitive returns for reasonable amounts of risk and expense. And all of your data are stored in a free, password protected Paladin User account so you have a permanent record of advisor responses. We take the guesswork out of selecting and retaining high quality advisors who have the specialized knowledge you need to help you achieve your most important financial goals. Paladin’s independent tools and services level the playing field between advisors and investors.