Currently, the retail automotive industry is going through a turbulent situation because of poor financial health of the potential customers. Demand for new plus used cars is less than before. Under these circumstances, to survive in the market and keep intact the profit level, car dealers need to produce effective auto dealer leads. A rising number of car dealerships are seen taking the help of professional lead generating companies to continue getting quality leads.
Professional lead generators use a Database Management System for the effective creation and management of quality leads in almost no time. Database Management System can be customized to meet individual needs of the customers. Again, many dealers also use a Dealer Management System. This type of management system deals with every facet of the automobile working process starting from capturing leads to accounting and follow-up over a period of time. Most of the auto dealer leads generating management systems come with a user-friendly interface, easy to install and maintain software, with no long time contracts. The software can be upgraded free of cost.
Key features of a Dealer Management System are as follows:
- Guarantees auto lead generation fast
- Helps to secure a business
- Effective creation and management potential customers lists
- Automatic sending of leads list via email or SMS
- Easy generation of sales, revenue reports
To those who don’t like to use a Dealer Management System or DMS, leads can still be generated without taking the help of such a system. However, the traditional method of car lead generation often results in duplication of leads, inaccurate entry of the contact details of people, or entry of the names of individuals whose email address and mobile number are unavailable or is non-functional. To prevent the occurrence of manual error, a rising number of auto dealerships are purchasing an automated Dealer Management System.
Various automotive companies spend hundreds of dollars to promote their business via printed or online adverts. They try to bring maximum auto dealer leads to sell cars of different makes and models.
Email campaigns are an effective solution to bring a large number of leads in less time. However, emails should be written in a concise manner putting the main USPs in bold for easy reading. The headline of a business mail should be eye-catching and meaningful. It should not contain over-promotional content such as “Flat Discounts on Every Car Purchase” or “Apply for a Car Loan to get Exciting Offers”. Otherwise, your potential leads will turn away from opening and reading your email.
Social media is also offering a great opportunity to attract maximum leads. Try to post interesting content, pictures, and videos that would leave the visitors enchanted resulting to an instant call to action! You should keep your audience updated by posting relevant texts and pictures on a regular basis.
Auto leads generating Dealer Management System comes at a cost-effective price for easy purchase by a medium or small scale dealer. Besides, there are many car lead generating companies that a dealer can tie up with to start getting the contact details of an increased number of potential buyers every month.