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Sydney SEO Services: Should You Go for Spun Content or Not?

by kristofermcginty

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In mid-July this year, Australia's biggest independent research company, Roy Morgan, and a top e-commerce platform provider joined forces to study the country's online retail industry. Their research revealed that Australians actually spend the most per online order than anyone else in the world. Most of these online purchases were in leisure and travel, perhaps to see the country's top attractions like the Harbour Bridge in Sydney and others.

If you own an online business, increase your chances of success by strengthening your Internet presence. Do this by updating your corporate website or by relying on Sydney SEO services. SEO stands for search engine optimization, and its main idea is to increase your website traffic by getting high rankings for your web pages in search engine results pages (SERPs) of Google, Yahoo, and other search engines.

To implement SEO for your business, it's smart to rely on an SEO firm that's adept with SEO practices, instead of handling it on your own. If you already have a plate full of daily business tasks, doing SEO will make you feel flat out like a lizard drinking. The trick, however, is to find an SEO company that employs the best and up-to-date practices, not outdated ones.

In the early days of SEO, creating multiple versions of a single article was regarded as an acceptable way to boost SERP rankings. This practice, referred to as “spinning,” can be done manually or through the use of a spinning software. However, the downside of using a spinning tool is that the versions it creates are often of poor quality.

With Google and other search engines putting much emphasis on quality content these days, spun articles can potentially do more harm to your business than good. It is, therefore, something to avoid, especially if you are already struggling to establish your place in the industry. For this reason, it is smart to rely on an established company that has the skills and resources to produce high-quality content. It will even be better if you find a firm that specifically provides small business SEO services.

The Internet is ever-evolving, and with every change comes different SEO practices. For any business owner that's thinking of SEO implementation, it's critical to hire a company that knows how to keep up with every change. For more information, visit

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