Abortion clinics have a very specific target market. That makes planning and executing a marketing campaign a lot easier for abortion providers. But effective marketing aside, an abortion clinic need to invest on its essence as well, not just on its image. What use is a good marketing campaign if the clinic itself is not worth the patients’ trust and confidence? Having these considerations in mind, I have thought of a few conditions on how s an abortion clinic can win the trust of its market.
It has to have credibility
As I have mentioned earlier, image building is not the only important thing when running a business. Credibility is also important. One effective way to boost the credibility of a clinic is to do exactly what you say in your marketing campaigns. Practice what you preach—as the cliché goes. When you promote that you deliver free snacks or coffee, make sure that you follow it diligently. And don’t offer coffee just for the sake of giving free coffee. Make that coffee a good one while you are at it—something that your patients and their chaperones will genuinely enjoy.
It has to have able medical professionals
Abortion providers need to be very careful in choosing their medical staff, especially the doctors who perform the abortion procedures. You do not need to have the best doctors in town. You just have to have able doctors who are excellent in their practice and have years of experience and satisfied patients to back that up. It is important to invest in good doctors. They are the core of every health facility. When a hospital or clinic has incompetent doctors, its operation is pointless.
It has to have updated facilities and medical equipment
Updating one’s facilities and equipment is a must. It is part of progress. How can an abortion clinic show credibility if its medical equipment are outdated—worse, if they are defective? When operating a business, constant updating and upgrading is necessary to keep up with the times and to give the customers (in this case, the patients) the ultimate customer service. In addition, there is also that major issue on health and safety. It won’t be long until one unsatisfied patient reports your clinic as a safety hazard to the proper authorities. Will you wait until that time comes before making a move?
It has to have quality results
In the end, good performance and quality results always win the trust and confidence of one’s target market. The more satisfied patients an abortion clinic has, the stronger its credibility; thus, the greater its appeal is to its prospective patients. This must be the ultimate aim. The conditions before this are only the right means to the right end. One can’t achieve quality if its methods and tools are not of quality value as well. An effective marketing campaign paired with quality service and operation creates a solid business with a strong bond to its market. This is the ideal team up that every business (in any field) must try to achieve.
How an Abortion Clinic Can Win Its Target Market