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6 Strategies to Promote The Brand Incredible! INDIA

by anonymous

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Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion.


To achieve a superior quality of life for People of India through development and promotion of tourism; which would provide a unique opportunity for physical invigoration, mental rejuvenation, cultural enrichment and spiritual elevation.


 i.            To develop India as one of the most preferred tourist destinations and to increase the number of Foreign Tourist Arrivals (FTAs) to 8 million by 2015.

ii.            To promote more vigorously the domestic tourism in the country and to increase the number of Domestic Tourist Visits to 800 million by 2015.

iii.            To substantially reduce the gap in the availability of skilled manpower in the hospitality sector and to create necessary educational and training infrastructure.

iv.            To facilitate the improvement in the quality of existing tourism infrastructure and encourage the creation of new infrastructure. In this aspect to have 5 Mega tourist destinations / circuits developed in an integrated/holistic way by 2015.

v.            To facilitate the augmentation of accommodation for the tourists specifically budget category accommodation.


India’s geographical consists of forests, deserts, and mountains and beaches. There is a huge diversity of culture i.e. a blend of various civilizations and their traditions.


Lacks adequate infrastructure. Narrow minded attitude of certain sections of the people. No proper marketing of India’s tourism abroad. Foreigners still think of India as a land of snake charmers.


Government of India can make better policies. As well as growth of domestic tourism is one of the factors of the development of the tourism industry.


Economic conditions and political turmoil in other countries affects tourism. Aggressive strategies adopted by other countries like Australia; Singapore in promoting their tourism affects Indian tourism.


 India has been able to achieve significantly higher growth than the world average in international arrivals in the last few years. This can be further increased by:

  • Development of tourism infrastructure
  • Strategic marketing and publicity measures under the established ‘Incredible India’s promotional brand.
  • Development of human resources
  • Development of niche tourism products like medical & wellness tourism, adventure, rural and MICE tourism a natural choice.
  • Market research to facilitate policies and programmers.
  • Effective monitoring of tourism projects
  • Engaging the stakeholders

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