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Womenswear - UK

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Women are increasingly using different devices, depending on their whereabouts and preferences at any one time, to browse for clothes, compare prices, search for special deals and reserve or pay for fashion online. They are also combining in-store and online shopping without even noticing. This means that successful fashion retailers need to ensure that they can engage with consumers both virtually and physically and create a seamless overall shopping experience.

Some questions answered in this report include:

What changes are happening to British fashion?
What are the main differences in women and men’s attitudes towards buying clothes?
Have women cut back on buying womenswear amid the economic downturn?
What is the profile of consumers driving growth in the womenswear market?
What is the growth potential for the online fashion market for womenswear?

Table of Contents

INTRODUCTION
Definitions
Abbreviations

EXECUTIVE SUMMARY
The market
Figure 1: Best and worst case forecast of UK sales of women’s outerwear, 2007-17
Market factors
Growing 25-34s who shop more often is good for sector
Figure 2: Trends in the Age structure of the UK female population, 2007-17
Growing numbers of ABs and C2s
Figure 3: Forecast growth of the UK population, by socio-economic group, 2007-12 and 2012-17
Rising obesity will drive demand for plus-sizes
Companies, brands and innovation
Brand research
The consumer
Clothes remain a priority
Figure 4: What extra money is spent on, by gender, February 2013
Primark leads
Figure 5: Outlets used to buy womenswear in the last 12 months, January 2013
Women shop a bit more often
Figure 6: Frequency of buying clothes in the last 12 months, March 2012 and January 2013
Women become savvier shoppers
Figure 7: Attitudes towards buying clothes in the last 12 months, February 2011, March 2012, January 2013
Quality becomes more important than price
Figure 8: Women’s attitudes towards shopping in the last 12 months, January 2013
Over a third of women ‘click and collect’
Figure 9: Attitudes towards shopping online for womenswear, January 2013
What we think

ISSUES IN THE MARKET
What changes are happening to British fashion?
What are the main differences in women and men’s attitudes towards buying clothes?
Have women cut back on buying womenswear amid the economic downturn?
What is the profile of consumers driving growth in the womenswear market?
What is the growth potential for the online fashion market for womenswear?

TREND APPLICATIONS
Trend: Secret Secret
Trend: Return to the experts
Futures: Generation Next

MARKET ENVIRONMENT
Key points
Growing presence of 25-34s, who shop more often is good for sector
Figure 10: Trends in the Age structure of the UK female population, 2007-17
Female 45-54s emerging as new big clothes shoppers
Challenge of catering for an ageing population
Growing numbers of ABs and C2s
Figure 11: Forecast growth of the UK population, by socio-economic group, 2007-12 and 2012-17
Rising demand for formal office attire
Figure 12: Change in employment in top ten sectors, by sector, 2006-12*
Female unemployment hits 1.12 million
Figure 13: Employment and unemployment, by gender, 2007-17
A quarter of women are obese
Figure 14: Trends in obesity by gender, 2006-12

STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses

WHO’S INNOVATING?
New brands and collections
Fashion shows
Designer collaborations
Customisation and personalisation
Technology
Sustainability
Pop-up stores
In-store design

MARKET SIZE AND FORECAST
Key points
Women’s clothing sales rise 4% in 2012
Figure 15: UK sales of women’s outerwear, at current and constant prices, 2007-17
The future
Figure 16: Best and worst case forecast of UK sales of women’s outerwear, 2007-17
Forecast to 2017
Factors used in the forecast

SPACE ALLOCATION SUMMARY
Key points
Space allocations: Detailed estimates
Figure 17: Space allocation estimates for womenswear, M&S, Next, Zara, Debenhams, Primark, H&M, September 2012
Figure 18: Space allocation estimates for womenswear: TK Maxx, Matalan, Asda, Tesco, Sainsbury’s, New Look, September 2012
Figure 19: Space allocation estimates for womenswear specialists, September 2012
Estimated sales breakdown
Figure 20: Estimated sales breakdown for womenswear, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2011/12
Figure 21: Estimated sales breakdown for womenswear, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2011/12
Arcadia chains
Figure 22: Arcadia womenswear chains: Estimated sales breakdown, 2011/12
Sales density
Figure 23: Major clothing retailer, sales densities for womenswear, 2011
Figure 24: Major clothing retailers, sales densities for womenswear, 2011
Market shares
Figure 25: Major clothing retailers: estimated market share for womenswear, 2011
Figure 26: Major clothing retailers: estimated market share for womenswear, 2011

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