Keggfarms is the only organization, anywhere in the world, that successfully addresses the rural poultry market in significant numbers on a commercially sustainable basis. Our approach which consciously does not call for adoption of practices that the audience cannot, in practical terms, understand or financially afford is the key driver of significant and lasting results.
The main impact of the Kuroiler can be listed as :
a) Improved financial status of rural women (women empowerment) and provides significant inputs for family education, health and welfare
b) Ready availability of eggs and chicken meat significantly aids provision of nutrition
c) Providing Livelihood Opportunities as Dealers, Mother Units, Vendors etc
d) Small Farmers have emerged as micro-entrepreneurs
e) Raised in open range. KUROILERS enable household, agricultural and natural waste to be converted into highly nutritious food thereby not causing any environmental harm
Currently KUROILERS reach 1 million poor households across 13 States in India generating an additional income of INR 450 million and have created close to 5000 micro-entrepreneurs.
The case studies below showcase the impact of Kuroilers & its role in Poverty Alleviation, Women Empowerment and Food Security from the beneficiaries point of view:
“KuroilerNahinToJeevanNahin” Anjali Maiti from 24, South Paraganas, West Bengal
Meet Anjali,a middle aged woman who is the sole bread winner of her household comprising of a bed-ridden husband and an old father-in-law. She lives in a single room kutcha hut which she shares with 50 KUROILERS! Kuroiler rearing contributes to almost 50% of her income and she gives it credit for ensuring that they have enough to eat. Since keeping Kuroilers, her belief in herself has increased, her social standing has improved and she is confident that her Kuroiler-based livelihood will generate enough income even if her husband does not contribute. In her words.
"I am happiest when Kuroiler money comes into my hands" (translated) Shantana Purkait, West Bengal Rearing KUROILER as a source of supplementary income was a major step for Shantana. She neither had any previous experience in poultry keeping nor the capital for investment. Her husband's employer provided the starting capital in the form of a loan while the know-how of Kuroiler keeping was sourced from the mother unit owner and neighbours. She made a net profit of Rs 2000/- within the first six months of rearing KUROILERS and has three hens that lay eggs for her children and family to consume. The Kuroiler money is used to fulfil educational needs of children.
Mr Vipin Malhotra is the Chief Executive Officer at Keggfarms Pvt. Ltd. which is one of the oldest poultry breeding organizations of India established in 1967. It is best known for pioneering genetic breeding of poultry stocks in India and is dedicated towards the development of rural specific poultry stock branded 'Kuroiler'.
Poverty Alleviation, Women Empowerment and Food Security