Businesses of all sizes can benefit from text marketing because sending SMSs is cheap and become even cheaper when done in bulk. This form of marketing is easier to track because we just need to determine the number of responses and leads generated by a campaign.
Besides measurability, SMSs are more direct and personal, compared to say email marketing. Unlike TV, radio or print media, with SMS marketing companies are more assured that people will read their marketing material. This is so because most people are intimately close to their phones and are very concerned about the messages that come through. In fact research reveals that 97% of mobile phone owners read their SMSs. Responding to the message is another thing altogether because it depends on how the person reacts to the message. As such, being creative, appreciative, and brief with the details in the messages is the basic recipe for successful text marketing.
Why text marketing is an effective form of advertising