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Hwy 55 to Sponsor Free Customer Service Workshops in Myrtle

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1888PressRelease - Hwy 55 Burgers, Shakes & Fries Presents "The Ultimate Customer Service Workshop," Conducted by Author and Business Executive Perry J. Ludy Based on His New Book, "No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service"

Goldsboro, NC - Chris LaCoe and J.R. Cottle, partners in the master franchise for the South Carolina locations of Hwy 55 Burgers, Shakes & Fries-the well-known and loved '50s-style restaurant chain formerly known as Andy's, famous throughout North Carolina for its hand-pattied cheeseburgers and fresh-made frozen custard-today announced they will sponsor two free workshops in Myrtle Beach Oct. 2 and Oct. 10. The workshops will be conducted by Perry Ludy based on his new book, "No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service," a business fable that puts a fresh spin on how to improve customer service.

Workshops will take place at the Hampton Inn Broadway at the Beach, 1140 Celebrity Circle on Oct. 2 from 8:30 a.m. to 12:00 noon and on Oct. 10 from 1:00 to 4:00 p.m. The workshops are designed for business owners, management consultants, entrepreneurs, angel investors, restaurant owner/operators, restaurant owners seeking a new concept, retirees seeking a profitable business venture, commercial real estate developers, and business brokers.

"The Ultimate Customer Service Workshop," a trademark of Ludy's, is designed to spark participant interaction with games, exercises, and case studies that teach and reinforce the key concepts in Ludy's book to motivate employees to improve the way they serve customers.

"There's a direct connection to what Perry teaches in the workshops and how we operate our business," said LaCoe. "We work in a Servant Leader-style company, which is one thing that separates our company from others," added Cottle. "We teach our employees that it's an honorable thing to serve people. We also hire carefully, something that Perry talks about in his book. We make sure that we hire the right people, not necessarily the most experienced. We want our employees to be respectful and humble when they go to a table and take care of a family who worked hard all week and chose to spend their money with us. We believe these principles need to be more widespread around the service industries today and that's why we wanted to sponsor the workshops," he said.

Attendees can expect:
• To learn the five key practices for improving customer service.
• To learn how to hire GEMS (Great Employees Managing Service) to ensure continual customer satisfaction.
• To learn how to use TIPS (Targeted Incentive Pay Scenarios) to motivate employees to improve service.
• To become a Customer Service Wizard and return to their business or organization with an action plan to help improve customer service.
• To receive a complimentary copy of "No Lizards In My Shoes" by Perry J. Ludy

LaCoe and Cottle will share franchisee success stories and discuss Hwy 55's franchise opportunities in South Carolina during the workshops. "We're hoping to attract people who are interested not only in learning about Perry's new techniques for improving customer service, but also those interested in getting into the service business or expanding their existing operation," said LaCoe.

The partners own the master franchise for 50 South Carolina units of the Hwy 55 chain. Their first restaurant in South Carolina was opened in the Tanger Outlet off U.S. 501 in Myrtle Beach last spring. A second location opened in Lexington in September and a Murrells Inlet location opened in December 2012.

Registration Information
The workshops are free to the public but seats must be reserved in advance. To reserve a seat, contact Perry Ludy at 773-469-8625 or perryludy ( @ ) earthlink dot net dot To purchase "No Lizards in My Shoes," visit The book also is available on Amazon and Barnes & Noble.

About The Author/Workshop Facilitator

Perry Ludy is an author, senior executive and business consultant with 30 years of experience leading corporations, including PepsiCo and Procter & Gamble. Among his achievements are successful turnarounds, creative problem-solving, strategic planning and profitability improvement. He is highly skilled in working with corporations as well as entrepreneurs that require expert assistance with business operations, people development, and strategic planning. Ludy's concerns about declining customer service in America motivated him to write "No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service."

Ludy's previous book, "Profit Building: Cutting Costs Without Cutting People," sells worldwide in several languages and has been featured on radio and television programs, including CNN, CBS, BET, Bloomberg TV, CNBC-Europe and the BBC, as well as in many publications, such as Harvard Management Update, Entrepreneur, Bottom Line Business, Black Enterprise, USA Today, Association Trends, Internet Works, The Atlanta Tribune and The Washington Post.

About Hwy 55
Hwy 55 Burgers, Shakes & Fries is all about the American classics that people know and love, with a background of old-time rock n' roll music and '50s diner décor. The restaurant chain has been well-known throughout North Carolina for its excellent food and customer service for over 20 years. Hwy 55 made its debut in South Carolina when Master Franchise owners Chris LaCoe and J.R. Cottle opened locations in Myrtle Beach, Murrells Inlet and Lexington in 2012, marking the beginning of its expansion across the southeastern U.S. With a proven concept, experienced hands-on support, and a high return on invested capital, motivated entrepreneurs have the opportunity to participate as franchisees with a thriving business. Hwy 55's management team provides assistance with site selection, interior design, hiring staff, and managing the build-out. For more information, contact Drew White at 919.656.5980 or drewwhite66 ( @ ) gmail dot com.

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