The objective of an advertising campaign is to apprise, inform or persuade the target viewers about a particular brand or service. In any case, the role of a brand communicator,advertising is amenable with entertainment- an activity that is diverting and that holds the attention. Having important issues or results of the target group depends upon advertising as an ideal means of entertainment. In this respect, any campaign or message issued in behalf of some product, cause, idea, person or institution which is entertaining in nature can be minted as Advertainment – entertains and advertises at the same moment. In short, current age or new-age mantra of advertising is Advertainment.
Advertising can be brushed up with some defined outlines such as:
- Fashioning the ad campaign through robust media: The additional eudemonia for devising the campaign through robust media is that the communication will be concentrated and targeted in natural form. Rich media presents a vast multitude handiness challenges. Having a quality that thrusts itself into attention, characteristic of robust media is that it shoe case dynamic movement. Robust media offers interactivity and thus provides an accurate platform to display the advertisement.
- Articulating the creative motto: Creativity is on eminent requirement. Your campaign should Show an attribute as much creativeness as it can. By that means, your campaign will stay for an extended period of time on top of audience’s mind. Articulating the creative motto on the other hand needs a dedicated working team.
- Singing in customer friendly flavour: Communication conveys it all. A fussy ad-campaign with a composite tone doesn’t excite the target group. Sing in simple and end user friendly tone so that your message is reached to the right audience. The customer or the prospect also finds it entertaining when your campaign talks in a friendly flavour.
- Enjoin the message with characterizations: Conversing with pictorials is perhaps one of the finest ways to affect the right audience. Characters say it all.Conveying your message with crisp ad content and a dazed graphic can be the aim to impress and entertain your target group.
Advertising – Expression and Action!