What are elements that make a SEO report into a ‘comprehensive and complete’ SEO report? Do you as a Internet marketing firm receive several requests from your clients to help them understand the SEO reporting. Are you spending a lot of time in building your SEO reports and still not getting the desired outcome?
These are some of the problem every Internet Marketing company is facing. Though the list is quite long, solving a few of these problems will automatically reduce the many connecting problems from their list. Here is a list of some important elements that a SEO company should include in their SEO reporting.
1. Share the report on Google docs
In today’s cloud world, it would be a good option to share your reports somewhere client can access 24x7. The best available option for this is Google docs. Creating a report and sharing it with client on Google docs gives him the option to check the work done and progress at any point of time. It makes the whole process of reporting synchronized, fast and without any ambiguity.
2. Add a date for activities
Very often the clients complain that their SEO report has not dates mentioned for the work done on a particular activity. This might sound annoying to any SEO firm but the point is valid and you should take a note of it. Adding a date to your monthly activities will hardly take a minute for you but the value it adds is immense. You will see that just by adding dates you assure your clients in a big way for the work done.
3. Set weekly/ monthly report goals
No SEO reporting is complete without proper setting goals. Every SEO campaign is run after setting certain goals in mind whether it is regarding achieving rankings for keywords, increasing organic traffic etc. But when it comes to reporting, most of the seo firms forget to include this in their reports. Adding a weekly/monthly report will show your client the progress you are making. A simple SEO goal can include-
a. Increase in rankings
b. Increase in organic traffic
c. Increase in traffic for targeted keywords
d. Goal conversion
If your client is satisfied with the progress he might reward you by upgrading the SEO package or by adding more SEO projects in your kitty.
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Learning Good SEO Reporting Practices