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Affinity and partnership marketing opportunities in UK

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Affinity and Partnership Marketing in UK Travel Insurance represents the most detailed research ever undertaken on this sector and is one of seven studies in the latest series of publications. Drawing on the results of a survey of 2,650 organisations, the report analyses the penetration, operating models and provider share of relationships of affinity and partnership marketing schemes for travel insurance across a range of distributor categories.

These include: airlines; banks; building societies; charities; coalition loyalty schemes and frequent flyer programs; internet, media and telecoms entities; online aggregators and brokers; professional associations; retailers; travel companies; and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of more than 500 affinity and partnership marketing initiatives traced by Finaccord in this sector.

In addition, the latest analysis identifies not only the providers of travel insurance with the most partnerships (overall, and within each category) but, for the first time and using a proprietary formula devised by Finaccord, also computes 'weighted provider shares of partnerships' in order to highlight the providers that are likely to hold the most valuable relationships given the characteristics of their partners.

You may be able to use this report and associated PartnerBASE™ database in one or more of the following ways:

- drill down into the detail lying behind affinity and partnership marketing schemes for travel insurance;

- gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in this area;

- understand not only which providers of travel insurance have secured the most partnerships but which are likely to hold the most valuable deals;

- benchmark the competitive position of your own organisation in affinity and partnership marketing and spot opportunities for displacing rivals;

- plan your future affinity and partnership marketing strategy in travel insurance armed with the best market and competitor intelligence available on this subject.

Together, the report and PartnerBASE™ database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in UK travel insurance.

Table of Contents

Executive Summary
Market Overview
Non-for-Profit Affinity Partners
Financial Partners
Commercial Partners
List of Graphics / Tables


Affinity and partnership marketing remains an important, strategic topic for financial institutions...
... as the ability of affinity and corporate partners to compete effectively has evolved over time
Organisations investigated
Finaccord's research covers a total of 2,650 actual and potential partner organisations...
... representing virtually all entities that could be significant in this field
Calculation of weighted provider share of partnerships
Finaccord's methodology identifies providers that are likely to hold the most valuable relationships...
... by means of formulae that take into account not only UK traffic rankings for organisations' websites...
... but also distribution shares for each financial product or service by organisation category...
... and the total number of organisations in each category that actually distribute the product

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