UK fast fashion online retailer ASOS again links with lifestyle brand PUMA for another appeal collaboration for the coming season. ASOS Black and PUMA have seen great success in their continued partnership and this installment looks to be no different. This being their second pairing, PUMA persist in their contribution to the technical sport influence while the ASOS Black initiative heads the design style with sharp construction, sleek silhouettes, and a unique aesthetic that is taking form and can be attributed to this joint venture.
The lookbook for ASOS Black and PUMA’s Fall/Winter 2013 collection plays to a concept centered around up and coming budding London youth with a unparralelled creative spirit. Caleb, a tattooist, artist and former pro BMX rider; Thristian BPM, the front man for Boiler Room TV, the club night come webcast at the cutting edge of new music; and Daniel David Freeman, an illustrator, artist and DJ. You can read more about fashion at Newport International Group.
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