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Marketing Planning Tips with the Help of San Diego Internet

by abigaylesoderstrom

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According to a report published in March 2010 issue of Forbes magazine, San Diego is no. 15 in the list of most wired cities in the country. Because of this, business owners must reorganize their existing marketing plans to create an internet marketing plan with the help of a proficient internet marketing company in San Diego. It will help to remember the following factors too:

Value Proposition

No business can ever be successful without knowing what its value proposition is. A value message is a company's marketing statement that sums up the reasons for consumers to buy a product or hire a service over its competitors. The challenge of this, however, is most internet users have quick attention span and anyone who’s in charge of the internet marketing plan must condense the value message to an image, catchword, and a promise.

Social Media

Currently, there are about 168 million Facebook users in the United States, and this social networking site is a good tool to use for promoting products and services. By creating a Facebook fan page, entrepreneurs can post interesting news and updates and establish a relationship with their customers by responding in the comments page and starting message conversations. On Twitter, special offers and promotions can also be communicated quickly by posting brief updates.

E-mail Newsletter

With e-mail newsletters, current customers can be informed of updates in products or services in a condensed format. The e-mail newsletter can also provide links to images, slideshows, and videos to better explain the updates. When business owners use e-mail newsletters as a marketing strategy, he must make sure the recipient is a willing subscriber; otherwise it would just be considered as spam.

Transaction Method

Any business that sells products or services online must ensure the transaction methods are convenient for the customers. The customer's confidential financial information must be protected with the help of an effective internet marketing company in San Diego. Whether payments are done via credit card or an online payment system, business owners must employ Internet security measures to guarantee customers won't fall victim to identity theft crimes.


Blogs are also great tools for business promotion. Blogs can provide useful information about the product or service, creating interest even more. For further information, visit


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