PrestaShop is professional shopping cart software that has helped more than 10,000 online stores owners to successfully set up their business. It is an open source platform based on PHP, MySQL and Smarty Template Engine. Easy to code, modify and customize, PrestaShop is flexible software with ability to meet varied needs of running a flourishing online venture. Another USP of the framework is that it is an open source framework. This particular feature of the platform offers developers the scope to constantly innovate and add new features. This has led to the increased activity on the community front. . Therefore, it would be wise to hire a PrestaShop developer from the developer community itself for the purpose of Innovation and customization.
The virtual market place is a highly competitive zone. To attract new customers while retaining the old ones is a very challenging task. Hosting an online store with amazing products and services is not enough to guarantee the success of a business. A modern online store needs the support of robust e- commerce platform very much in the likes of the PrestaShop shopping cart software. Bestowed with an intuitive interface and coupled with a wide range of free themes to choose from, PrestaShop has the capability to cater to the online businesses of varied market turnover. The high point of PrestaShop is its impressive collection of themes. The PrestaShop web store is the place where these themes can be downloaded for free. One can easily setup and configure these themes on their own or hire PrestaShop programmers for the implementation along with the customization of same. Each theme has a unique identity of its own and scalable enough to support online promotions and marketing activities.
The platform has a lot to offer in the customer satisfaction department as well. With store features such as coupons, gift vouchers, feedback & comment section, the platform helps online business owners to extend unique shopping experience to its customers. Next to that, PrestaShop is laden with internalization features that support multi-language and currency support. This particular feature of the platform allows e-shop owners to cater to the global audience. Another department where PrestaShop has secured brownie points is its intuitive administrative interface. The PrestaShop interface allows online store managers to the management of the product catalogue, stocks, shipment orders, discount coupons, product reviews and newsletters with utmost ease and flexibility. In addition to all this, site owners also have the option to add extra features from the commercial add-ons section.
In recent past, several store owners have chosen to migrate from other platforms to PretaShop. The primary rationale boils down to the advanced security features that the PrestaShop shopping cart offers to its customers. A password protected admin directory offers the entrepreneurs with the freedom to choose the name for its admin directory. Very interestingly, the shop owners can block all IP addresses other than their own to get an entry into the admin directory. Needless to say, PrestaShop shopping cart software exhibits advanced security features that are crucial to protect unforeseen infiltration and threats. To top it all, PrestaShop is exceedingly SEO friendly. However, to infuse your PrestaShop online store with SEO features, it is recommended to hire PrestaShop developers who would create dedicated URL for individual product page and much more.
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