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Responsive Web Design

by seashorepartners

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A Beginner’s Guide to Responsive Web Design

In today’s hi-tech world when technology advances every moment, it’s high time to think beyond the desktop monitors and come up with a web design that responds to the array of portable or mobile devices. If you’re still employing the standard practices of enticing browsers, trust me, it’s not going to work any longer.

Browsers are visiting your website through an array of devices including smart phones, tablets, net books and laptops. Essentially, you need to have a website design that offers utmost browsing experience to them no matter what device they use. It should automatically serve them in the right manner regardless of the screen size of their gadget.

No longer do you need to create multiple style-sheets adapted to different screen sizes; instead you can create a single style sheet for all types of devices. And all this is possible only through Responsive Web Design. It is an innovative approach to web designing where a website is built in such a way that it provides optimal experience to browsers across all devices.

A website designed with responsive web design automatically adapts itself to the viewing environment. It adjusts to the screen size of the device without any human intervention. The images are also perfectly displayed regardless of the length and width of the devices.

Elements of Responsive Web Design (RWD)

Let us look further to understand how RWD works and lets you deliver a custom experience to each of your visitors.

RWD works on a few basic elements – the fluid grid, media queries and flexible image viewing. Media queries allow developers to make use of different CSS style rules, giving them the flexibility to change formatting of the site depending upon the dimensions of the gadget screen, especially the width.

The concept of fluid grid helps make the web design scalable by adjusting to the column width instead of absolute units like pixels. The concept of flexible images allows browsers to view the image that perfectly fits the width of their mobile devices. The feature prevents the displaying of image outside the screen.

Why Responsive Web Design?

responsive web design although is in its initial stage but offers a great deal of benefits to online businesses. In this world, when technology upgrades every moment and new gadgets hit the market every now and then, it becomes really important for businesses to adapt to the ever evolving needs of browsers. This is an essential requirement not only to grow but also to survive in today’s stiff competition.

The best part is that it creates only one website for all your users and as a result requires less maintenance. Although RWD doesn’t save you much money but it surely gives you more exposure on the internet.

What about RWD Development?

As mentioned earlier, RWD is a relatively new concept and needs to be explored further to make optimal use of it. It is wise to outsource the job and avail professional assistance in order to deploy it to its maximum potential. An in-house recruitment may not fully serve the purpose but a professional web development firm is completely accountable and responsible for their work.

Kuntal Mehta (KJ) is the managing partner of Seashore Partners, a web development, e-commerce solution and SEO company headquartered in New Jersey, United States. In this article, he talks about the benefits of using responsive web design to serve diverse needs of browsers. A site designed using RWD approach can automatically adjusts itself according to the viewing environment, especially the width of the gadget.


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