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What are the benefits of mobile marketing?

by txt2get

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Mobile marketing is slowly but surely replacing the traditional marketing approaches, especially when a company wants to reach its customers directly. So, what are the advantages of this marketing approach?

One of the major benefits of mobile marketing to a company is the fact that it is measurable. Businesses normally receive real time reports of when the message was delivered, which messages were not delivered, the messages that were opened, and the recipients who chose to reject the message. This marketing option also offers immediacy as messages are delivered to recipients in a matter of seconds. This therefore can effectively be used to deliver time-critical information to consumers. Additionally, the fact that cell phones are portable means that customers can receive the SMS messages anytime and anywhere. What’s more, marketing via mobile provides a cost-effective way of communicating with customers as the cost of sending the SMS messages drops with the number of SMS messages sent.

This form of marketing is indeed a worthwhile investment to any businesses. For more information about this marketing approach, visit

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