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Author Throws Down the Gauntlet to Bring Back Great Customer

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(1888 PressRelease) Perry Ludy Follows His Award-Winning Business Management Book, "Profit Building: Cutting Costs Without Cutting People," with "No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service," Taking a Fresh Approach While Providing Practical Tips to Dramatically Improve Customer Service in Any Business or Organization.

Chicago, IL - Author, entrepreneur and speaker Perry J. Ludy today announced the release of his new book, No Lizards in My Shoes: How to Motivate Good People to Bring Back Great Customer Service, a business fable that puts a fresh spin on improving customer service. The book introduces new concepts that can be implemented immediately in any size organization to engage and reward employees.

To purchase the book, visit No Lizards in My Shoes also is available on and

Based on Ludy's experience at a resort in Aruba, No Lizards in My Shoes tells the story of Larry, a lazy lizard living at the resort, and the older, wiser Lizard Wizard, who teaches Larry the secrets of improving customer service based on the initiative of individual employees. The wizard takes Larry on a journey through time to explore and observe the development of customer service dating back to the Stone Age. As a result, Larry is transformed into the new Lizard Wizard of Customer Service as the sage wizard passes away. The moral of the story is that individual employees can be empowered to become "Lizard Wizards of Customer Service" in their own companies or organizations based on the concepts in the book.

No Lizard in My Shoes introduces GEMS (Great Employees Managing Service) and TIPS (Targeted Incentive Pay Scenarios). Companies that implement these innovative concepts experience dramatic improvements in customer service by putting in place an ongoing rewards program for employees who step up their efforts.

Ludy's previous book, Profit Building: Cutting Costs Without Cutting People, sells worldwide and has been featured on radio and television programs, including CNN, CBS, BET, Bloomberg TV, CNBC-Europe and the BBC, as well as in many publications, such as Harvard Management Update, Entrepreneur, Bottom Line Business, Black Enterprise, USA Today, Association Trends, Internet Works, The Atlanta Tribune and The Washington Post.

About The Author
Perry Ludy is an author, senior executive and business consultant with 30 years of experience with leading corporations, including PepsiCo and Procter & Gamble. He wrote No Lizards in My Shoes as a fable to help people understand in a simple way that outstanding customer service does not have to be difficult or overly complicated and that the benefits include creating an engaged workforce, a higher level of productivity, and a stronger bottom line. He is the award-winning author of Profit Building: Cutting Costs Without Cutting People, which has been translated into several languages and sold worldwide. Ludy currently lives in Chicago with his wife, Lynda.

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