Billboards have been in use as a very important marketing and promotion tool for the companies. In earlier days, billboards have been printed and were usually put on the highways so that people using those roads could get to know about the company’s product or services. With time, digitization has taken an important place in our lives and it has affected the creation of billboards too. Now it is the era of Digital Billboard . Though billboards have been around for many years to be used as an animated outdoor media for advertising the company’s brand, LED Billboards are still in their emerging stages to be used as an effective advertising media.
Why more and more companies are using a Led Billboard to advertise their product or/and services is because they offer high flexibility as compared to the conventional billboards. Using LED ensures that these billboards have much more brightness and high resolution thus is must more effective in grabbing the attraction of the onlookers and could create a permanent impression in their minds. People do use the Digital Billboards because they have large format and can be available in full color but there are several other benefits of using them too.
Digital billboards can use animation and it is very simple yet effective to have the television commercials to be shown outdoors. On these billboards, multiple messages can be displayed using electronic signs. Just think about the conventional billboards when one has to send a group of people to take off the billboard and replace it will the new one if some changes needed to be done in the messages. Changing messages or information on the LED billboards can be done so easily nowadays. Only a mouse click is enough to change a sign message on these billboards. With the help of electronic signs, a digital billboard could be used as a part of city based or region base advertising network. A series of video screens that are connected could be used for advertising or promotion in the broader sense by using continuous video loops.
Not only used as a means for advertisement in the broader sense but such Led Billboards could also be used to have advertisement done using demographic-specific advertisement. These could be customized for the people commuting early morning on the weekdays or to the group of mid-afternoon shoppers and could also be used to promote weekend sale offers to be shown to the people going back travelling in the Friday evening. Digital Billboards have been used extensively by the companies for making people aware of their company brand so that in few months time, they could have huge customer base that help the company to earn more revenue.
How Beneficial Are The Digital Billboards