CopyPastehas never been so tasty!

US Sweetener and Sugar Market Report

by anonymous

  • 0
  • 0
  • 0

Sugar substitutes is the segment with the most to gain, if manufacturers and marketers will evaluate the slacking sales performance of late and address issues such as consumer attitudes that have kept the category from growing.

Among the topics addressed in this report are the sales performance of the market overall as well as the individual segments; issues driving the market now and in the future; a view of the retail landscape; the leading companies and brands within each segment; innovative marketing strategies; and consumer purchase and usage habits, opinions, and attitudes.

This report builds on the analysis presented in Mintels Sugar and Sweeteners U.S., December 2010 report as well as the November 2008, November 2007, June 2006, June 2004 reports of the same title, and Sugar and Artificial Sweeteners U.S., December 2002.
Sales figures for the syrup and molasses segment, as well as the honey segment, will not compare directly with the 2010 report because molasses was combined with syrups in this report rather than with honey as it was in the previous report.

This report covers the following:

sugar (white granulated, brown, and powdered)
table syrups and molasses
sugar substitutes, such as Splenda, SweetN Low, Equal, Truvia, etc.
All data and discussion are for tabletop sweeteners only. The following categories are excluded from this report:

sugar or other sweeteners used as ingredients by manufacturers
chocolate and other dessert syrups
refrigerated honey.

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Growth has been steady
Figure 1: Total U.S. retail sales of sugar and sweeteners, at current prices, 2007-12
Sugar remains the leading segment
Figure 2: Total U.S. retail sales of sugar and sweeteners in millions by segment, 2012
Growth will continue through 2017
Figure 3: Fan chart forecast of sugar and sweeteners, at current prices, 2007-17
Market factors
Commodity projections are favorable
Demographics show a shift in the consumer
Obesity must be factored in
Figure 4: Dieting, by gender, October 2010-November 2011
The consumer
Splenda is the most popular sugar substitute
Figure 5: Top five sugar substitutes/artificial sweetener brands used plus store brand, October 2010-November 2011
Stevia usage is growing
Figure 6: Shifts in sweetener usage in last year, used more, by age, April 2012
Flavor matters more than anything
Figure 7: Sugar/sweetener characteristics of importance, by gender, April 2012
What we think

Issues in the Market
How will high obesity rates affect retail sugar sales?
How will aging Baby Boomers affect the sugar and sweetener market?
What can traditional retailers learn from the natural channel?
Which sweetener segment could most benefit from sampling tours?
In what areas might consumers be interested in further new product development?

Insights and Opportunities
Packaging makes perfect
Help consumers overcome taste perceptions of sugar substitutes
Figure 8: Sugar/sweetener characteristics of importance, by gender, April 2012
Figure 9: Attitudes toward sugar and sweeteners, by gender, April 2012
Taglines and jingles can help brands differentiate
Figure 10: White granulated sugar, by race/Hispanic origin, October 2010-November 2011
Figure 11: White granulated sugar usage, by race/Hispanic origin, October 2010-November 2011

For more information kindly visit :
US Sweetener and Sugar Market Report


Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
Follow us on twitter:
Our Blogs:

Add A Comment: