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Optimizing Product Feeds = Things You Must Avoid

by jamieviggiano

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It's not easy to achieve high ranks in any competitive field. You’ll have to work hard before you even get a peek at your goal. This is especially true if you’re running an e-commerce firm and you plan to reach the top of search results page in comparison shopping engines of in-demand sites like Yahoo!, Google, and Bing, so what must you do?

First, collect all of your product data and organize them in a spreadsheet so that you can modify and improve them. This is going to result in a big spreadsheet, so you might as well get it over with now and start optimizing. There are numerous tips online regarding what you should do during product feed optimization, so here’s a guide of mistakes you must not do:

Never use direct-to-search engine tools

Some comparison shopping engines, like Yahoo! for example, have direct-to-search engine tools that will routinely take product information from your web site to be listed in their records. This will result in un-optimized info, which can bring your rankings down. It is always better to manually alter and optimize your product feed before uploading it to a search engine.

Don’t cram keywords

Keywords dictate the search engine world. When someone looks for a certain keyword, the search engine they’re using will search the records for keyword matches. However, this doesn’t mean that you can just cram keywords into product info; That’s just morally inappropriate, you’re cheating the system, and someone will eventually find you, and you’ll have to face heavy punishment.

Avoid oversensationalizing.

Using what you might perceive as encouraging words like “LOWEST PRICES EVER” will only irritate potential users and will not attract them. When optimizing your XML product feed, it is wiser to just stick to the details of your product—of course, you should know how to advertise your product without sounding desperate for customers.

Always state the truth

There are those who believe that they can get away with placing ridiculously affordable prices on their product information just to get customers to click through. Your Bing product feed must truthfully reflect the prices shown on your web site and, to an extent, the prices that you’re planning to charge clients if they choose to buy. You need to build a relationship with your potential customers, and this may only be possible only by stating the truth.

If your eyes are by now tired and you’re still not finished streamlining your Google product feed, you can just choose to get a product feed optimization company to do all of the work for you. For more info, you can visit

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