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How mobile app development is always a profitable business

by anonymous

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It is often argued that mobile app development is more like a trend that will decline in the coming years. These self appointed experts say that the whole application world is little too exaggerated and soon we will come to realize this. If even some percentage of these claims is true, is it sensible to invest in app development?

Believe it or not, applications are the new world of knowledge, interaction and entertainment. It all started with iPhone development service some years back. Applications were launched and people understood how these little pieces can make big differences in the way they can customize the device. After that, Androids came in and now their app store has almost the same number of apps as Apple’s store. As a matter of fact, Windows phones also have their own app store. Mobile app development is certainly a good option for the following reasons.

  1. Revenue

The first thing that criticizers question is about the money flow. They say that with the increasing number of free apps, is it even possible to fuel in development? Well, the good news is that the free applications are what bring revenue to businesses. Users download the free version and if they like it, subscription or paid version is always an option. In fact, there are three times more paid apps on Apple’s store than free ones so chances are that user would come to a paid app first. As far as Android and Windows phones are concerned, free apps will be limited to an extent.

  1. Customer-retention

Although, nobody intentionally started it, mobile app development is one of the better ways to customer-retention. Applications provide you that reach to the customer and it allows customers to reach you anytime too. Whether you offer products or services, app development always brings its advantages on the table. From customer support to online purchase, applications fetch some solid revenue and customer-satisfaction.

  1. Engagement

If we talk about the sustainability of free apps, advertising is just an aspect to it. There is much more to Android, Windows and iPhone development service that allows engaging the customer. From feedback to participation, you can get it all done through app. If you compare the costs of doing it in the real world, the feasibility of application would still be high.

  1. Visibility

Given that someone has your app in the phone, he or she is going to look at it several times a day. Branding is one of the most basic needs of the businesses which don’t happen overnight. Mobile app development helps establish your brands among the consumers. It can certainly be a cost-effective way till you are ready to hire professional branding experts.

  1. Notifications

Have a new product or offer? What can be a better way of sharing it than through the notification on app? If the users like your app, they are most likely to at least check what you are offering. It isn’t a bad way of increasing sales.    

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