Search engine optimization, popularly known as SEO, is the process of increasing the number of visitors to a website, by raising its visibility in search engines. Generally, the higher a website ranks in search results, the more clicks it gets from the users.
Social media optimization (SMO), on the other hand, is a wider concept that entails promoting a website on different socially relevant platforms, such as Twitter, Facebook, LinkedIn, etc. The similarity between both the processes is that they both have a single objective—to promote a business and its products by giving them a strong online presence.
Not only does social media optimization, promotes a website but also optimizes it for search engines. SMO, therefore, is a wider concept that encapsulates SEO into it. The other methods of optimizing a website are commercial in nature. Methods such as pay per click campaign, paid ads, local listing, etc. are paid campaigns that are run for websites that want to promote themselves quickly. This is mostly preferred by those websites who frequently update their content. In paid campaigns the websites, instead of being crawled by search engines, are directly included in their database.
The role of web service provider Search engine and Social media optimization services are provided by web designing and development companies that look into the detailed requirements of the businesses to come up with the customized processes to enhance their visibility and increase their communication with their potential customers. For this, they often go for forum posting, article submission, keeping blogs updated, social bookmarking, etc.
Going for the professionally managed campaign can help a business to know their present and future customers well, which in turn can help them to know the improvements required in their offered products and services.
The other services provided by acreative web designing company involves mobile and web applications development, Internet marketing, software development, etc. All these services can result in effective brand promotion of any kind of business.
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How SEO Is Different From SMO