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Steelbird helmet's Riderz Shoppe in Jorhat

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Steelbird Helmet's RiderZ Shoppe in Jorhat

“The Cultural Capital of Assam”


Steelbird Hi-Tech India Ltd, India’s largest ISI helmet brand having Technical Collaboration with BIEFFE- World's Number One in Helmets, has set up its third exclusive Steelbird RiderZ SHOPPE in Assam in Jor Hat. Being set up on the lines of international riding gear chains Steelbird Riderz Shopee  to sell riding gears like Helmets, Bikers Jackets, gloves, Sun Glasses, knee pads, windcheaters, Rain suits etc.

The concepts of riding gears shops where a two wheeler rider can choose riding gears at his own may be a new concept for India but in western countries you will find lot of such outlets and are very popular among the bikers. After the success of first pilot project in Delhi and then in Karnataka,  Steelbird has set up this shoppe in Northeast India, due to overwhelming demand of Steelbird products in this part of the country. The jorhat Riderz shoppe was inaugurated by Mr. Subhash Kapur, Chairman – Steelbird Group.


Sharing the vision behind this move of Steelbird helmets Mr. Shailendra Jain ( Head – Sales & Marketing ) stated that  As part of Pan India Franchisee development expansion Plan of steelbird  “ Steelbird Riderz Shoppe “ are being set up across india in next 2 years it will set up 200 riderz shoppes across the country. The people of Assam are by and large techno savvy and love new innovations and gadgets. They are the one who love to ride and passionate for bikes, hence for us at Steelbird there is a great opportunity to grow the helmet business commercially aligning with the safety of people both for Male and female.


Added by Mr. Jain, Jorhat is the second largest city in Assam after Guwahati. It is situated 314 km from Guwahati. The name Jorhat is a combination of two words- 'jor' which means joint and 'haat' which means a market. The combination of the two words forms ‘two markets’ and to tap such wonderful market we  at Steelbird are the first  to open Exclusive Steelbird Riderz Shoppe in this belt of the region.


Sharing his views Mr. Jain told that Gross State Domestic Product (GSDP) reflecting a growth of 7.34 percent of the area that shows the good purchasing capacity of People and their passion to buy latest range of helmets with fantastic decals will be fulfilled through “Steelbird Exclusive Riderz Shoppe “.

Lastly he concluded that we will identify all opportunities related to Franchisee development business and will Execute the plans at fast mode to show presence PAN INDIA.


For further media information kindly contact Nidhi @ 9711121757, Ph 40623129, email



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