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SMS marketing: An overview

by txt2get

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SMS marketing is a marketing approach whereby companies promote their products by sending text messages through the short message service. The messages are within 160 characters and this means that the wording has to be very precise. This form of marketing is done through gadgets like cell phones, Personal Digital Assistants (PDAs), Blackberries, and chat messengers (IMs).

With so many consumers getting connected to mobile content, marketing via SMS has become a must-use marketing tool to help keep customers updated on a company’s new products. This approach to marketing has become a more effective way to reach consumers in comparison with other traditional media. Additionally, this marketing approach provides a personal and direct marketing medium that offers customers real value and puts an emphasis on customer intimacy.

Thanks to SMS marketing, getting in touch with your customer is no longer an elusive dream. For more information on how to make this marketing tool work for you, visit

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