You need to take full advantage of chances to create website traffic. Hence, you must think about optimizing the images that you post in your company site. Never view this as another burden on your part as it would be less difficult than you believe. Okay, you may choose hiring SEO firm in Arizona but will you allow yourself, as small company owner, to miss finding out how to optimize photographs? Continue reading.
Publish the appropriate and high-quality images.
To make your content more pleasing, you will need to pick the images to use. First, they must be linked to the articles beside them. Second, they have to be of top quality so the guests or prospect clients can easily see them clearly.
Use Alt Tags correctly.
Alt tags act as text choices to your photographs. It allows search engine crawlers to connect them to the photos thereby giving your site the ability to receive better ranking. But how do you intelligently make use of alt tags?
Write the description in simple English. When your products contain model or serial numbers, comprise them in the alt tags. Avoid keyword stuffing. The SEO firm in Arizona you will seek the services of will also tell you about this.
Refrain from generic file names.
Some small businesses do not consider renaming the images before posting them on their website. They only rely on the default file name provided by the camera. An example of this is DSC1054.jpg. Definitely, they have no idea that they are letting go of the opportunity for their product photographs to be placed or ranked in search engine results pages. Keep in mind, crawlers look for keywords to aid them in the process of listing.
Gain knowledge from this error. Label the images according to their descriptions. For example, name it as 2013-Floral-Summer-Dress-Collection.jpg. As soon as the user types "floral summer dress" in the browser, you are providing the image the opportunity to be searched.
Study and use the text patterns of searchers.
How do you identify the best keywords for the images? Investigate the phrasing patterns used typically by online searchers and base your keywords on these. You have two ways to discover the phrasing patterns: web analytics and Google related searches.
Match the images with the content.
Search engines will not feel that you are a spammer if the pictures in each web page match with the content. They will see these images as appropriate and of high quality; hence, they will position them in search engine results pages (the ranking, though, is dependent upon how efficient the keywords are in your articles and images).
Reduce file size.
It's important for your visitors to look at the images in large sizes. However, don't upload them without lowering the file size or your page will load more slowly. Use Yahoo Smush.it, Riot and PNGGauntlet to perform this without hurting the quality of the pictures.
Regardless if you will hire an SEO firm in Arizona, you have to make an endeavor to find out how to optimize images. You can contribute during SEO planning, particularly keyword development.
Optimizing Your Images to Improve Search Engine Ranking