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Suzuki launches Hayate, a mass segment bike,Gaadi.comreviews

by HimanshuBhagat

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57 views, India's leading internet based portal for posting the particulars about used vehicles and new vehicles, delivers an insight into the Suzuki Hayate. Users will be capable to catch this mass market motorcycle which hit Indian market in June 2012.

Suzuki introduced the Hayate at Delhi AutoExpo in Jan 2012, and marked its debut into the mass motorcycle market. The segment comprising 100cc bikes is the largest market in terms of volumes and has been historically dominated by Hero Motocorp. With Hayate, Suzuki has made a bold attempt to storm the Hero bastion.

Hayate boasts of a 112.8 cc engine providing 8.5 bhp along with a 4-speed gearbox. The bike reaches speed of 20 kmph in 2.2 seconds, and takes 8.3 seconds to reach 60 kmph. The bike's gearbox shifting is effortless and provides average riding comfort. Tyres and gripping are also reasonably good. In terms of looks, style, and finish of the plastic, it is broadly similar to what other makers provide in the 100cc category. Suzuki claims 55 kmpl of fuel mileage for the Hayate

The Japanese motorcycle manufacturer was able to create ripples in the market at launch time as it was able to rope in bollywood star Salman Khan to market the bike. The bike is positioned for the common Indian man who can be fearless and stylish and the tagline ‘Suzuki Hayate, Yun Hi Nahi Chalate', and Salman's Dabang (bollywood movie with Salman Khan in lead) look matched well with bike's positioning. This ensured a good initial response

Hayate, which was priced at Rs. 41,504 at the time of launch, is Rs. 6,500 rupees cheaper than closest competitor ‘the Dream Yuga' another bike launched almost at same as Hayate

The 100cc mass segment is Hero Motocorp's biggest strength and Hero has maintained its dominance despite strong attempts by Bajaj, TVS, Honda, and Yamaha to untopple it. Thus the segment is highly competitive and not an easy place to be in. Mostly bikes in the 100 cc segment are of similar looks and style, and Hayate has tried to bring a bike slightly more powerful and stylish than 100cc bike at similar price range. feels that this could be a big step by Suzuki and the bike could pose a challenge to the established industry leaders unveiled a detailed page of Suzuki Hayate that provides complete specifications, features, expert and user reviews along with some amazing pictures of the Suzuki Hayate. It also contains the exhaustive review of the first drive for select few Indian journalists.

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Himanshu Bhagat

Gaadi Web Pvt. Ltd.


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