A press release is a written statement to the media. They can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.
So what makes a press release article appealing to people? Here's what to put in the article directory to make a submit press release on a Press release website. 1. Make a headline. It should be brief, clear and to the point. Press Release professionals recommend writing your headline at the end, after the rest of the release is written.2. Write the advertising body copy. It should be written as you want it to appear in a news story. Take note that most journalists are very busy, and don't have time to research your company's big announcement, so much of what you write for your press release will be what the journalists use in their writeup of your big event. This is where you can tell them what you want them to know. 3. Communicate the "5 Ws" (and the H) clearly. The questions should tell the reader everything they need to know. Make a complete checklist. 4. Provide information about the company.
When journalists chooses your press release for a story, they logically have to mention the company in the news article from this section. They should find here all the information they need. 5. Wrap it up. Added information can be placed here including supportive links. 6. Give contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. The contact details must be limited and specific only to the current press release.
Make known the end of the press release with three # (hash) symbols, centered directly underneath the last line of the release. This journalistic standard must be seen in the article directory.