By: Nealy Mincher
Once again, it’s pretty obvious we’re big fans of the “visual phenomenon” that is infographics around the Agency Entourage office. From the one we recently published about SXSW stats this year to the daily scan of inforgraphics up on visual.ly, you see them everywhere and throughout many industries, not just social media.
In the Public Relations realm, infographics are big, too. Big for industry related information as well as for helping clients create and distribute their own infographics by incorporating and attaching them to online/physical world media kits, press releases, social sites, and more.
Up in New York recently, the Publicity Club of New York held a discussion all about these beautiful things we call infographics (and I really wish I could have been there). Notable panelists at the event included Shazna Neesa, director interactive at The Associated Press/New York, Chris Spurlock, infographic design editor at The Huffington Post, Andy Bergmann, creative director at CNN Money and Pete Pachal, tech analyst at Mashable. I’m thankful for the recap Shawnee Cohn, a media relations specialist at Business Wire New York, provides highlighting valuable key points that our industry can take away:
“Infographics help us cope with information overload.”
Infographics are an effective (and visually pleasing way) to attract readers.
“Infographics are “more clickable” than other multimedia, such as video, which may turn a reader off since it usually requires sound, as well as investing more time to watch.
PR pros should “evaluate the usefulness of an infographic on a “story-to-story basis.’”
You should never cram too much information on the infographic as it will defeat the purpose.
Properly some of the best advice: “STICK TO THE FACTS.” Use accurate information and always list your sources.
What are your thoughts on using infographics in PR? What type of infographics always catch your attention? Share in the comments below and let’s discuss.