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General Medicine Education Publishing Market

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General Medicine or internal medicine is a branch of medicine which deals with the prevention, diagnosis and subsequent treatment of adult diseases. The specialists who deal with this branch of medicine are called “internists” and ones who work with children are called pediatricians. General Medicine is further specialized depending on the organ or organ systems, such as cardiology, anesthesiology, endocrinology, nephrology etc. On an average 75,000 medical students choose internal medicine as a career option annually around the world. http://www.bharatbook.com/healthcare-market-research-reports/general-medicine-education-publishing-market-global-industry-size-market-share-trends-analysis-and-forecast-2012-2018.html

The global publishing market for general medicine education is highly dynamic in nature since there is a strong disparity in the availability and adoption of modern technology along with its cost. It is estimated that in the Asian and developing European regions along with RoW, more than half of the people do not have access to internet as a source of education in their homes. This severely undermines the quality of education. Printed books and literature are thus the major tools of spreading education here.

The report presents an excellent environmental analysis with emphasis on market drivers, restraints and future opportunities. It gives an impact of various factors on the market with a business perspective and highlights potential shortcomings, advantages for key players and new entrants as well. The global publishing market for general medicine education is highly dynamic in nature since there is a strong disparity in the availability and adoption of modern technology along with its cost. It is estimated that in the Asian and poorer European regions along with RoW, more than half of the people do not have access to internet as a source of education in their homes. This severely undermines the quality of education. Printed books and literature are thus the major tools of spreading education here.

The key players in the medical publishing market include Reed Elsevier, Wolters Kluwer, Thomson, Mc Graw-Hill, and Optum Health among others. Elsevier is currently considered as overall market leader with popular contributions to books in internal medicine such as Davidson’s Principles and Practice of medicine. It also has popular online platforms such as MDConsult and mobile apps such as Procedures Consult, which are highly accepted in the medical community. McGraw-Hill’s Harrison’s Principles of Internal Medicine is also considered a gold standard amongst a large student population.

A comprehensive assessment of key players and their strategies along with winning imperatives have been analyzed by segmenting the market as below:

Electronic & Online publishing market for general medicine education

Online Reference Tools
Mobile Applications
Electronic & Digital textbooks and reference books
Multimedia Content
Testing & Self-Assessment
Hospital Training
Distance Learning

CHAPTER 1 INTRODUCTION
1.1 REPORT DESCRIPTION
1.2 MARKET SEGMENTATION: PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION
1.3 RESEARCH METHODOLOGY
1.4 ASSUMPTIONS

CHAPTER 2 EXECUTIVE SUMMARY

CHAPTER 3 OVERVIEW OF PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION
3.1 ACADEMICS FRAMEWORK OF GENERAL MEDICINE
3.2 ROLE OF STATUTORY BODIES IN GENERAL MEDICINE
3.3 MARKET DYNAMICS
3.3.1 DRIVERS
3.3.1.1 Online Education Market to boost the growth of General Medicine
3.3.1.2 Custom content publishing market drives medical publishing
3.3.1.3 Increasing global prevalence of lifestyle induced illnesses such to increase primary care market
3.3.2 RESTRAINTS

For more information kindly visit :

General Medicine Education Publishing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast, 2012-2018

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