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US Fragrance Market Research Report

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In addition to strong sales growth, responses to Mintels exclusive consumer survey indicate that the time is ripe for increased product innovation in the fragrance category. Survey results show strong consumer interest in added product benefits like mood boosting and anti-aging, as well as innovative forms and extending scent into additional product categories. Healthy category growth, combined with increased product innovation makes this an exciting time for the fragrance industry. http://www.bharatbook.com/market-research-reports/consumer-goods-market-research-report/us-fragrance-market-research-report.html

About the US Fragrance Market Research Report
This report builds on the analysis presented in Mintels Fragrances U.S., September 2011, as well as Womens Fragrances U.S., September 2010 and the September 2008, December 2007, November 2006, October 2004, and March 2002 reports of the same tile, and Mens Fragrances U.S., November 2010 and the October 2008, November 2007, December 2006, November 2004, and April 2002 reports of the same title.

This report covers the U.S. market for fragrances in all forms (i.e., spray, pour, solid, oil).
The market can be broadly segmented according to a products strength (the grade of alcohol denotes the percentage of alcohol to water) and/or form including:

Perfume or an eau de parfum (EDP) usually contains 15-25% fragrance oil in pure ethyl alcohol.
Eau de toilette (EDT) is a 6-15% solution of fragrance oil in an 80% grade of alcohol.
Cologne is a 3-6% solution of fragrance oil in a 70% grade of alcohol.
Aftershaves
Scented body powders and talcs
Gift packs.
Unisex fragrances (not a separate segment in sales data but those that are sold in FDMx channels are included in SymphonyIRI data as either a mens or womens fragrance. Unisex fragrances are featured as a separate segment in Innovations and Innovators.)
Scented shower gels, body lotions, and body sprays are not included in market/sales data but are included in consumer analysis.
Excluded from the scope of this report are line extensions of other mens/womens personal care products such as:

Deodorants or antiperspirants
Shaving products such as shaving creams, shaving gels, preshave for electric razors
Hair gels or other styling products
Shampoos or conditioners.
 

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Figure 1: Total U.S. sales and fan chart forecast of fragrances, at current prices, 2007-17
Market factors
Aging population creates challenges, opportunities
Figure 2: U.S. population, by age, 2012-17
Hispanic, Asian populations growing and engaged in the category
Figure 3: U.S. population, by race/Hispanic origin 2012-17
Economy still struggling, but fragrance category gaining momentum
Figure 4: DPI, 2007-March 2012
Retail channels
Figure 5: Sales of fragrances, by channel, 2012
Key players
The consumer
Perfume has the highest use among traditional forms, but usage frequency is low
Figure 6: Fragrance usage, traditional forms any, daily, or occasionally wear, May 2012
Line extension items add benefits, increase usage frequency
Figure 7: Fragrance usage, line extensionsany, daily, or occasionally wear, May 2012
Added benefits garner high consumer interest
Figure 8: Interest in product innovations, properties, May 2012
Young men are most likely to be interested in innovative product forms
Figure 9: Interest in product innovation formsany interest, May 2012
What we think

Issues in the Market
How can brands sustain long-term growth (or brand loyalty)?
How will increasing regulation impact the category?
What role will technology play in the fragrance category?

Insights and Opportunities
Opportunity to add efficacy and value with added benefits
Beyond luxury
Natural and sustainable
Multicultural consumers, Millennials hold greatest opportunity
A sensory journey

Trend Applications
Trend: Mood to Order
Trend: Extend My Brand
2015 Trend: Brand Intervention

Market Size and Forecast
Key points
Sales continue to recover after sharp declines during recession
Category expected to see sales growth through 2017
Sales and forecast of fragrances
Figure 10: Total U.S. retail sales and forecast of fragrances, at current prices, 2007-17
Figure 11: Total U.S. retail sales and forecast of fragrances, at inflation-adjusted prices, 2007-17
Fan chart forecast
Figure 12: Total U.S. sales and fan chart forecast of fragrances, at current prices, 2007-17
Walmart sales

Market Drivers
Key points
Aging population creates challenges for the fragrance industry
Figure 13: U.S. population, by age, 2007-17
Hispanic and Asian populations are growing and engaged in the category
Figure 14: U.S. population, by race/Hispanic origin 2007-17
Economic recovery slow but fragrance category growing
Figure 15: Thomson Reuters/University of Michigan s index of consumer sentiment, 2006-Q2 2012
Figure 16: DPI, 2007-March 2012
Bath and shower products contribute to category growth
Figure 17: Total U.S. retail sales and forecast of soap, bath, and shower products, at current prices, 2006-16
Figure 18: Total U.S. retail sales and forecast of liquid body wash, at current prices, 2006-16

Competitive Context
Body care products add fragrance and skincare benefits
Consumers seeking scent through laundry
Figure 19: Interest in product innovationsScent extensionsAny interested, May 2012
Experiencing fragrance without wearing it
Figure 20: Interest in product innovationsScent ExtensionsAny interested, May 2012

Segment Performance
Key points
Women s and men s segments showing healthy growth
Sales of fragrances, by segment
Figure 21: Sales of fragrances, segmented by type, 2010 and 2012

Segment PerformanceWomen s Fragrance
Key points
Women s fragrance segment healthy and growing
Sales and forecast of women s fragrance
Figure 22: Sales and forecast of women s fragrance, at current prices, 2007-17

Segment PerformanceMen s Fragrance
Key points
Men s segment strong, but still recovering
Sales and forecast of men s fragrance
Figure 23: Sales and forecast of men s fragrance, at current prices, 2007-17

Retail Channels
Key points
Growth driven by other channels, leads category in sales growth
Despite stronger commitment to beauty, drug stores lose share
Sales of fragrances, by channel
Figure 24: Sales of fragrances, by channel, 2010 and 2012

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US Fragrance Market Research Report

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