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Snacking Preferences of the Black Consumer

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Some questions answered in the 'Snack Preferences of the Black Consumer - US' report include: http://www.bharatbook.com/market-research-reports/food-market-research-report/snacking-preferences-of-the-black-consumer-us-september-2012.html

How relevant are marketing messages that target Black consumers?
Are calorie-controlled snack packs hitting the mark with Black consumers?
Why aren’t breakfast snacks marketed as an anytime snack to Black consumers?
According to the U.S. Census Bureau, the Black population is expected to surpass 43 million by 2017, an 11% increase from 2007. Currently at $1 trillion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are an increasingly influential consumer group, with a higher-than-average consumption of a variety of snack foods. Although there is much discussion about healthy eating, Black consumers—like all consumers—have been slow in making those changes in their eating habits. Marketers will need to maintain a careful balance between offering the types of snack food most enjoyed by Black consumers and promoting healthy alternatives.

This report covers Blacks’ attitudes and consumption patterns with regard to all major categories of snack foods. It takes a close look at how their choices and behaviors are affected by age, gender, income, and other factors. Discussions and examples of trends and opportunities for marketers, including the role of major retail channels, are provided.

Companies Mentioned

Blue Diamond
ConAgra Foods, Inc
Del Monte Foods
Entenmann's Inc
Frito-Lay, Inc
General Mills Inc
Krispy Kreme Doughnuts Inc.
Newman's Own Inc.
Pepperidge Farm Inc.
Procter & Gamble USA
Quaker
SAM's Club
Sara Lee Corporation
Smithfield Foods Inc.
Tyson Foods Inc.
Walgreen Co
Whole Foods Market Inc

Scope and Themes
What you need to know Definition Data sources Consumer survey data Advertising Abbreviations and terms Abbreviations Terms

Executive Summary
Snack food preferences of the Black consumer Preferred types of salty/savory snacks
Figure 1: Top five salty/savory snacks consumed by Black households on a regular basis, April 2012
Preferred types of sweet snacks
Figure 2: Top five sweet snacks consumed by Black households on a regular basis, April 2012
Retail preferences of salty/savory snack consumers
Figure 3: Frequency of purchase by Black consumers of salty/savory snacks, by retailer, April 2012
Retail preferences of sweet snack consumers
Figure 4: Frequency of purchase by Blacks of sweet snacks, by retailer, April 2012
Preferred flavors of salty/savory snacks
Figure 5: Preferred flavors of salty/savory snacks purchased by Black adults, April 2012
Preferred flavors of sweet snacks
Figure 6: Preferred flavors of sweet snacks purchased by Black consumers, April 2012
Likelihood of calorie-controlled snack pack consumption
Figure 7: Calorie-controlled snack packs, by race/Hispanic origin, October 2010-November 2011
The consumer U.S. Black population
Figure 8: Population, by race/Hispanic origin, 2007-17
Presence and ages of children in the household
Figure 9: Presence and ages of children in the household, by race/Hispanic origin, 2011
What we think

Issues in the Market
How relevant are marketing messages that target Black consumers? Are calorie-controlled snack packs hitting the mark with Black consumers? Why aren’t breakfast snacks marketed as an anytime snack to Black consumers?

Insights and Opportunities
Snack food brands need to keep young Black men as their pilots Snack food brands can do more to help Black consumers eat smarter

Trend Applications
Trend: “Help Me Help Myself” Trend: “A Simple Balance for Health” 2015 Trend: “Old Gold”

The Consumer
Key points Salty/savory snacks Black households regularly consume potato chips and crackers
Figure 10: Types of salty/savory snacks consumed by Black households on a regular basis, April 2012
Figure 11: Types of salty/savory snacks consumed by Black households on a regular basis, by age, April 2012
Figure 12: Other types of salty/savory snacks consumed by Black households on a regular basis, by age, April 2012
Sweet snacks Black households are particularly fond of ice cream and freshly baked goods
Figure 13: Types of sweet snacks consumed by Black households on a regular basis, April 2012
Figure 14: Types of sweet snacks consumed by household on a regular basis, by gender and age, April 2012
Figure 15: Other types of sweet snacks consumed by Black households on a regular basis, by gender and age, April 2012

For more information kindly visit :
Snacking Preferences of the Black Consumer - US - September 2012

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