Display advertising has transformed the online advertising industry. Paid advertising has gone from simple texts ads to vibrant graphic and video advertisements. This is also becoming a huge tool for businesses in driving traffic to their websites using creative’s. If you are considering setting up your own display advertising campaign, there are three keys to remember when you’re new to display advertising and those keys are:
The older version of paid advertising which usually involved text advertisements were primarily focused on attracting clicks, no matter why the user was clicking, that’s all the manager wanted was click-through. However, now that display-advertising opens up so many creative possibilities, the manager role is now focusing on how much influence they can have over the user. Businesses are focusing on how they can influence the user through these ads and create a positive perception in the minds of the consumer.
Bring Out The Creativity
Display advertising is much more fun aspect of online paid advertising. You need to focus on what graphics and media to use in your display ads that will succeed in grabbing the users attention in a positive way. Some display ads even have games built into them to create a unique experience for the user. The creativity with display advertising is endless, you want to create something that is visually appealing, yet not over the top filled with information. Pay-per-click advertising Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet.
Beware of Content
One of the most common errors of online paid advertising is posting too much content or content that isn’t relevant. The main “catch” of your ad is going to be how creative is it, so the only content you should be including will be the Call-to-Action that you want your user to do. The key here is to ensure that you are not confusing your user. Your user should glance at the ad and know immediately what the next step is (i.e. Click for more information, Click here now, etc.).
Hopefully these tips have helped you along in your display advertising campaigns and always remember that your design isn’t done once the ad is live. Your design is actually just starting once your ad goes live. Once your ad is posted live and begins getting hits, you want to analyze the conversions, bounce rates, etc. to figure out how to optimize your ad and decrease your bounce rate. For more helpful hints and tips on online advertising, visit LookSmart.com.
3 Keys in Creating Strong Display Ads