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Content Management Features for Business Websites

by matthewleanna

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There are many different ways a business website can be published on the Internet. Some of these are more appropriate for some types of businesses than others. Internet marketers, franchises, associations, and dealerships have many options for users to try out.

Many-to-one publishing is a common content management feature that can be difficult to manage. Many-to-one publishing is so-called because it involves many contributors feeding a single website simultaneously. However, some web designers can do it a little differently by allowing a single user to publish in many sites simultaneously. This way, content dissemination is more organized and coherent, while the free and extensive promotion of the website is enabled.

Multi-site publishing is applicable to social media marketing and franchise websites, meaning that content can be distributed to various websites apart from the main website. An efficient way to do this for franchise websites is mother-to-child publishing, meaning content from the "mother" website (the uniting entity of the franchise) has its content transmitted to the "child" or franchise websites. If it is an international franchise, global and local content may or may not be blended in the same pages.

Franchisers and other business owners can also work on scheduled content. They may decide when new content is published. This is applicable for scheduled promotions like holiday greetings and special sales, limited-time offers, and event announcements.

Regarding these types of web content, a website owner might want to keep specific content private. Some of the content can only be accessible for specific customers; the web content management system may require them to register with an online account for access. Some of the content may be accessible for employees, who have special accounts of their own, so they can access instructions on new projects.

Privatized content can be regulated with roles and permissions. This means that only specific users are allowed to manipulate content on the website. The website content management system assigns these roles to specific users, granting them permission to edit content. The website owner and the web administrator can also track which users are responsible for specific changes.

These processes can all be carefully regulated and scheduled for revisions, so website administrators can control changes in response to analytical feedback. The website content management system can help them control which content may go live on the Internet and when. They may review and approve or reject changes to the website content. Also, some highly confidential content can remain private or restricted to certain users. You may view

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