SEO strategies, methods and techniques are always changing as the gradual change in the Search Engine algorithm. The techniques that people adopted 4 years back like Link exchanges, keyword manipulations, getting back links from other sites with anchor text that contains the main keyword are nowhere used and seen now.
SEO Professionals are always focusing on the new and the updated techniques to improve the search engine rankings and to stay in the top of search engines as the previous techniques became old and useless.
The recent Penguin update has really put a question mark over the old ways of getting back links through directory submission, blog commenting, article marketing etc. And this has really created a difficult task for SEO's. After going through these updates and improvements in the search engines it seems that in order to get better ranking we need to adopt few simple but important aspects. Once you focus on these things and place them in appropriate places, we can really hope for getting better search engine ranking in the purest ethical way.
Here are the 4 useful SEO tips for better ranking:
1. Fresh and Exclusive content with relevance to the website and useful
Content is the most prominent aspect that affects your overall search engine rankings and in order to get better results from your SEO campaigns. So it is strongly recommended that make the content of the website fresh and exclusive. Try to make content in a different style which is not seen on any other site.
Have your own style of content writing that is simple, relevant to your website services or products, easy to understand, useful and SEO friendly.
Make sure your content meets the purpose of website and useful. Such fresh and exclusive content makes good overall reader experience and therefore increasing the rankings and maximizes the chances of getting bookmarked, back linked and getting spread virally. Make sure the above points if you are really serious about the search engine rankings for your website.
2. Optimize HTML Tags along with simple and clean site architecture
Optimizing HTML tags of your websites with your potential keywords helps in gaining traffic to your website. This optimizing HTML tags are known as the center point of on-page optimization. Half of the work is done if you optimize your HTML Tags in the most ethical way as you can't stay ahead in the Search engine Rankings.
Most of the SEO Professionals and Web masters are not giving utter importance to site architecture, but the actual fact is that site architecture plays a vital role in the overall success of any SEO campaign. Recent updations from GOOGLE has clearly mentioned that a website with no architecture or bad site's architectural face difficulty or rank higher in search engines. So make sure that your website architecture is clean and simple to get good results.
3. Understand Your Potential Audience
A major mistake usually most webmasters do while preparing their SEO plan to their website is that they forget to identify their potential audience. Performing SEO activities without identifying their potential audience or visitors is actually waste of time. Get a clear idea about the potential audience or users for your website so that you can plan your SEO activities as per that and can yield more results and save time that you spend on promoting your website over irrelevant audiences.
4. Update Content frequently and Go Social
Being social in social media sites can easily convey your website content, to much targeted audiences and also helps your website content spread in a powerful viral way that in turn gives you a huge amount of targeted traffic. Social media sites like Facebook pages, Google, twitter and may more would really influence your website's overall search engine ranking and you may get leads even, so always remember to make your website go social.
The real myth by most of the people is that they think they can sit back happily to see the website ranking going higher once you put huge content on your website, but the actual fact is Search engines always prefers fresh content . If your website's content is not updated for a long time then you may lose a good amount of your website's search engine ranking. Make sure to update content at regular intervals of time to stay ahead in SEO competition.
Our SEO team updates themselves with the latest techniques and implements on the websites to make websites ranking good in search engine.
4 useful SEO tips for better ranking after Google Penguin