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Tag: “brand leadership

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J.C. Penney: We Learned to Listen t...

To secure brand loyalty, a brand’s experience should reflect its consumers’ values, lifestyles and interests, sincerely deliver its promise and credibl...

verniasoriano 5/20/201315100
Nurturing Deeper Connections Brings ...

Insights from our CultureQ study this past Fall revealed technology brands are setting expectations for brand leadership across categor...

verniasoriano 5/20/201314500