Today, as far as businesses are concerned, we live in a world of ruthless competition where the evolutionary slogan ‘survival of the fittest’ holds good. We have seen the rise and fall of countless organizations who tried their level best. So the moral of the story is that working hard, while necessary, is not just enough. We need to explore smart ways of building a solid communication with our target market and build a brand for ourselves. This way we can ensure that next time a prospect is looking for a product or a service that you offer, your company’s name is the first thing that pops up in their heads. This is basically the main aim of any marketing strategy. However, with the advent of technology, we currently have some great ways of reaching our customers. One such innovation is the USB key or web key. These devices can be inserted into USB ports and when done so, they take the user to a pre-determined landing page on the web which can contain all the required information. This can mean a lot of good things for businesses and following article tries to show how.
A Great Marketing Tool
What is a web key? Searching this question online will tell you that they are microchip sized USB devices that store a link to a webpage. This is great news for our marketing department as they can embed it in brochures, advertising cards or magazines and can easily be sent across to the target market. This way you would surely tickle the curiosity of the people making them check out the information on the webpage which the web key will take them to. This is surely the main aim of all our marketing efforts and this new innovation gives us a unique opportunity.
Each new product has its own set of documents such as user manuals, warranty cards etc. This can amount a substantial amount of paper. In this world of fast depleting resources, the least we could do is avoid using paper wherever possible. With a USB key, we can give our customers access to all such documents online and hence reduce the toll on Mother Nature and her forests.
If you’ve asked the question what is Web Key, then you would know that we can store a huge amount of information and provide access to it to the target market. Considering the cost of printing so much information on individual sets is far greater than using a web key.
How to use USB Web Key as an Effective Marketing Tool