Online advertising also known as internet advertising or web advertising is now a booming practice among Indian advertisers and brand owners. Many online ad networks have been introduced in the last few years that assist online advertisers to launch effective promotion campaigns for their brands through online media. It can be well summed up that Internet Advertising today is an accepted medium of communication in the country. Many brands and business owners are heavily relied on internet media for any type of promotion.
A rampant growth in the online ad space of India and the accompanying rise of ad networks have both encouraged many brand owners and advertisers to switch to Online Advertising. The best part of web advertising is that the advertiser can target either a local or a global market. There isn’t any geographical limitation of launching an online advertising campaign. Even a local brand can be promoted to a global audience.
Banner advertising, WAP advertising, PPC, Pop Ups, Email marketing, Search Engine Marketing, Viral marketing etc. are some of the common forms of web advertising among advertisers. Online Advertising is exceptionally interactive in nature therefore it is an engaging and attention-grabbing means to attract many customers. Web advertising also enables you to take notice of exactly what your target group has to say about your brand. The communication flow is therefore not one way.
Internet advertising also enables brand owners to immediately adapt to certain messages in accordance to the need or urgency. Once the brand message is ready, the advertiser needs not waste time to launch the campaign. So, it can also be acclaimed that online advertising is the fastest means of brand communication that also provides an instant impact among target groups. Advertisers also avail of facilities of real-time evaluation and reporting through this means of advertising. It is also worth mentioning that online advertising is a cost effective means of promotion. Advertisers can decide their own budget and accordingly launch the campaign.
Is Internet Advertising an accepted medium in India today?