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Idea Contests: Useful Marketing Tools for Your Business

by felixstendahl

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If you're a business owner, your clients can conveniently get info about your items or services by typical advertising sources such as newspaper ads, billboards, television commercials, and the internet. Even though there are a lot of means, the difficulty there is how you can make consumers actually purchase a product. What better means to attract consumers than to make them play a significant part in the improvement of your goods or services through contests? Listed below are some excellent contest strategies to consider:

Company Logo Design Contest

Are you a fledgling company that has yet to make your own logo? You can have your consumer's creativity run wild by inviting them to compete this contest. It's a win-win situation: you can have your company logo, and you make your customers feel like they're part of something bigger. Nonetheless, the liberty to select the logo that represents your company best still rests on you.

Item Design Contest

What if you've already established your business name and logo, but you're considering how to package a new item prior to releasing it to the market? You can provide item previews or samples to a selected few, and encourage them to spread the word about it. With this, you'll know what attributes to keep, add, and scrap.

Business Tagline Contest

Sometimes, a logo will not be enough to command attention, so you require a tagline. If your marketing department runs out of ideas for appealing and unforgettable company taglines, you can turn to your customers. Similar to your logos, products, and services, the tagline should adequately summarize exactly what your company is all about.

Essay Writing Contest

Preferably, your consumers will try your item and service and make the effort to fill up a feedback questionnaire you provide. However, this does not happen often in reality. Why not hold an idea contest where your customers can compose a detailed essay about your company or items? If logo making competitions let your clients show their ability with art materials, these contests let them demonstrate their skill with words.


There are lots of methods on how idea contests can be made more interesting. You can have raffle draws, games and sports events. It's not bad to hold even more traditional contests, provided you put entertaining twists on them. For instance, if you manufacture food ingredients, you can hold a contest for the most fresh recipes utilizing those ingredients.

Competitions that tap into your customers' imagination are just the tip of the iceberg; there are countless more exhilarating ways to market your product or service. Nonetheless, what makes contests especially effective as marketing tools is their potential to engage your customers, which can make them feel important. For more contest ideas, browse through


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