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Search Engine Optimization: Learning the Basics

by abigaylesoderstrom

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Ever since the Internet became an invaluable marketing tool, people have turned to search engine optimization (SEO) to improve the ranking of their online business. Still, a lot of San Diego business owners find the process a bit hard to understand. They believe that understanding SEO requires skills and know-how beyond their capability.

Yes, it’s true that improving your search engine rankings require a certain level of knowledge and expertise. It’s also true that you will need to hire a professional to jumpstart and maintain your SEO endeavors. But it’s important to realize that if you want to achieve top search engine rankings, you need to learn a few SEO basics. This way, it will be easier to convey your ideas to an SEO professional, and you will have a good overview of the tactics needed to boost your company’s online rankings.

What is SEO?

SEO is an online marketing strategy that helps a website achieve top rankings through relevant keywords. Keywords are the phrases that people type into a search engine when they look for a certain product, service, or piece of information. Because these words are essential for a site to rank high, they are what SEO strategies mainly focus on.

Choose appropriate keywords

The first step is to select a set of the most appropriate keywords for your website. Next, you need to allocate two to three of them to a page within the site. Ideally, you should just assign one keyword per page, but two or three per page won’t be a problem. If you go more than that, you run the risk of keyword stuffing and search engines could penalize you for it.

Write good content

This is arguably the most important step in SEO. Even if your keywords and your website are technically perfect for search engine robots, it won’t be of much use if good content is missing. Make sure that your San Diego search engine optimization content is factually and grammatically accurate. More importantly, make it useful for appropriate readers.

These are the SEO basics. If you keep them in mind, your SEO strategies will get you far. However, as stated above, you need to hire a professional San Diego search engine optimization company. This way, you are assured that the people you have delegated with your company’s SEO strategies know what they are doing.

For experts in search engine optimization San Diego clients trust, search your local online directories. For more articles on SEO, visit

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