Company Profile with rich media content and more precision targeting, consider making the investment for LinkedIn's new Career Pages feature, which changes dynamically based on the jobseeker's own profile information. Facebook By sheer virtue of being the world's largest social network, your company should have an active presence on Facebook to maximize your recruiting reach. Engage: Like LinkedIn, you can create a page on Facebook to help people discover more about your company. Facebook Pages have the added advantage of providing a forum for your brand's customers and fans to post their own content and engage in discussions, especially when compared to LinkedIn Company Profiles, which are static and unidirectional. If you put in the effort to foster genuine engagement on your company's Facebook Page, you can use that social proof to help ensure that a jobseeker's first impression of your company is a positive one. Leverage Relationships: One of Facebook's most potent tools for advertisers is Sponsored Stories, which are ad units that contain relevant information drawn from users' social graphs. For example, if Bob's friend Mary "Likes" XYZ Corp., Bob will see a Sponsored Story in his News Feed with XYZ Corp's logo and a note indicating that his friend Mary liked the page. Since word-of-mouth referrals are still one of the best avenues for recruitment, buying a Sponsored Story can help pique people's interest in your company while enhancing your brand's prestige via your Fans' recommendations. Use Third-Party Services: As feature-rich as Facebook is, it's still not designed for recruitment the same way that LinkedIn is. However, a new spate of employment-oriented Facebook Apps are trying to bridge this divide and harness the power of Facebook's massive user base for recruitment. Chief among these is BranchOut, with its useful tool for recruiters, the aptly-named RecruiterConnect. RecruiterConnect, searches through Facebook's considerable user database to find applicants based on several criteria, and even identifies candidates that are friends with your employees, making this a promising tool for finding high-quality passive talent. Advertise How Retargeter Works Infographic white 600pIf your recruitment goal is to maximize exposure for your job listing within a targeted demographic, then online display advertising is a proven tactic. Through a targeted ad buy, you can have your ads displayed only on the kind of sites that you believe your target candidates would visit. If you're a tech startup for example, you could put your ads in front of a relevant audience by buying ad space on TechCrunch or Mashable, whereas a legal recruiter may want to target popular law blogs like The Volokh Conspiracy or AboveTheLaw. If you 'd like to drive visitors to the Careers page on your website and make that the central resource for employment-related info, then retargeting may be worth looking into as well. Through retargeting, you can serve ads to people who have visited your Careers page as they browse other websites. By reminding visitors about your company, you can bring them back to your website and stay top of mind amidst the endless stream of stimuli and advertisements that they're bombarded with every day. The Right Tool for the Job Ultimately, the best way to utilize cutting-edge technology is by taking a hard look at what your actual needs are and what you want your recruitment process to look like. Technology can certainly facilitate recruitment, but it can also be a distraction if you're spending too much time tweaking settings and getting acquainted with new interfaces. The best tools are the ones that naturally fit into the way you currently do things, as opposed to tools that require you to adopt an entirely new workflow. TribeHR career pages integrate with a top-notch HR information and applicant tracking system, so that you can manage your recruiting process from one central location. Build the best team; focus on what matters. Subscribe for more great updates.
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