FC Barcelona on Tuesday staged the official presentation of its partnership with new global partner Qatar Airways, stating the club will receive a basic payment of Eur30.5 million this season as part of football’s “biggest shirt deal ever”.
Barcelona first announced in November that the airline would take over as the club’s shirt sponsor from the 2013-14 season as part of the Spanish Primera Division giant’s agreement with Qatar Sports Investments (QSI). Barcelona stated that the current five-year contract signed with QSI permitted the possibility of including a new logo on the shirt from the third season of the agreement. The Qatar Foundation had served as the club’s shirt sponsor for the past two campaigns, succeeding Unicef, which became the first brand to occupy Barcelona’s famous shirts after the club agreed to such deals in August 2003. Javier Faus, Barcelona’s vice-president for economy and strategy, outlined the financial details behind the new deal on Tuesday, stating that the club will receive payments of Eur30.5 million, Eur32 million and Eur33.5 million until the current agreement with QSI expires on June 30, 2016. A UEFA Champions League victory will be worth an additional Eur5 million.
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