Personal branding is most assuredly the “thing” right now. However, that does not automatically equal “trend.” Personal branding is an imperative in job search today, not a mere option. And it will be an imperative for the foreseeable future. So, everybody’s branding. And most everybody thinks they understand what brand is. Funny though, despite that prevailing opinion, most people’s brands are leaning closer to blah than brilliant. Personal branding has existed for decades, centuries even. We just haven’t always called it that. But think about it: when it comes to hiring, a partnership proposal, or overall business decision, it’s normal to evaluate the other person’s reputation and promise of value. All branding means is how you articulate your reputation and promise of value. Following are some ways your brand isn’t quite as fantastic as you think it is, and how to fix it: Brand Fixer Upper Tip #1: Gaze to the inside. Looking within is what needs to happen first, in order to truly create a genuinely authentic brand. You don’t want your brand to echo everyone else’s. That’s the same as your resume echoing everyone else’s. You naturally have something unique in you to rise head and shoulders above the crowd. Look within and find it. That’s the foundation. Brand Fixer Upper Tip #2: Gaze to the outside. This is where people really fall down on the job of personal branding: you tend to believe that brand is all about what you think. It’s not. Brand is what people say about you when you’re not in the room. So, how do you find out? Take a 360 degree assessment for free online. Really look at your LinkedIn recommendations. Identify the phrases that come up repeatedly. If more than two people said the same thing about you, it’s very likely truly who you are, so include that in your brand. Brand Fixer Upper Tip #3: Stand in your truth. Your truth is yours, and yours alone. You have some expertise – I’m not saying it’s a magical skill – but it is a particular style or approach to the way you accomplish things. That is definitely unique to you. Do not back away from this. It is your gold mine. Articulate it, and your next potential employer will be more impressed, than if you just said what you think he or she wants to hear. Jewel Bracy DeMaio specializes in getting employers & recruiters to call you (instead of you chasing them). For 15 years, she has inspired top executives to embrace their gifts, make their value shine, and showcase their good image, to land the next big job they love. Learn more in her free online master class: http://goo.gl/xjGBz.
Why Your Brand Isn’t As Fantastic As You Think It Is