Guest post by Kylie Pool
You may have seen headlines about Twitter’s new logo, but that’s not the only reason they’re making the news. A recent study in the UK by branded3 proves that Twitter can boost a website’s Google Ranking. A high Google ranking means more people will find you when they need you, which translates to more sales for your company.
The study found a “strong correlation between the amount of tweets about a URL, and its Google ranking.” You can read about the entire study here, but the key findings were:
URLs receive a significant boost when shared on Twitter
Average Google ranking improves considerably after 5,000 tweets
URLs with more than 7,500 tweets almost always rank inside the top five results
What does this mean for your company? Simple. Get people to tweet about you. OK, maybe it’s not so simple. Getting people to tweet your website URL will take time, planning and a lot of coordination. But Agency Entourage is here to help you out.
Here are three steps (or branches) to tweet your way up the Google search page.
1) Gather the flock.
Who has influence over your social media and website? Most likely it is the web development team, upper management and some combination of the public relations, advertising or marketing departments. You’ll need to get everyone on the same page and working together to create a successful strategy.
2) Fly in V formation.
You’ll need to design a strategy. Make a list of target URLs and keywords you’re going to promote. This list will be what is incorporated into the messages you push out through social media. Then USE them, everywhere. Promote your Twitter account on your website, Facebook, around the office, in articles and news releases, and in all company publications. People won’t tweet at you if they can’t find you!
3) Tweet like a bird.
Develop your Twitter following by interacting with followers, following relevant Twitter accounts and staying current with hashtags, tweets and accounts that interest your followers. Build relationships by retweeting and replying to followers. The more people see that you’re engaging with the audience, the more they’ll engage with you.
For a more in-depth look at using Twitter to boost your Google search ranking, check out this PR Daily article.
Feeling overwhelmed? Luckily, Agency Entourage already successfully coordinates social media strategies and boosts SEO with a variety of clients; we can help you out, too! Check out our entire list of social media and SEO capabilities, then give us a call at (214) 414-3035. We’ll help you build a plan that’s right for your company.