Mobile presence for businesses has become a necessity. If you are one struggling to choose between mobile app and mobile website for your business, this article will help you understand which one would be the best choice for you.
Mobile presence for businesses has become a necessity. It isn’t a wise thing to ignore mobile presence for your business, as the use of mobile devices in browsing the internet is on the increase every day. Often mobile websites and apps can be confusing for newbie users. Especially if you are not tech-savvy, choosing between them will be a cumbersome task. Although your mobile app developer or website developer can help you in determining the best one, it is a good idea to have some knowledge on how these benevolent tools can help your business grow.
If you are one struggling to choose between mobile app and mobile website for your business, this article will help you understand which one would be the best choice for you. Mobile websites are nothing but websites that are designed especially to be viewed on mobile devices. Mobile websites are similar to conventional websites and are capable of displaying text, content, images and video. They also have some additional features like click-to call or mapping to facilitate easy user interaction. Today, many CMS platforms have responsive themes that eliminate the need for a separate mobile website for business.
By simply opting for responsive themes, it is possible to view your website on mobile devices without any distortion or reduction in the content. It is also possible to retain all functionalities of your website intact and working, while browsing it on a mobile device. If you are planning to reach out to a large population and just pass on your business information, then mobile websites can be the right choice for you. A mobile website can allow your potential customers to browse through the pages of your website, or even make a purchase right from their mobile phones and tablets.
While a mobile website can be classified as a preliminary step in creating a mobile presence, mobile apps can perform a multitude of tasks that would otherwise be cumbersome. For instance, mobile apps are suitable for interactivity as in case of Angry Birds, or personalization as in Facebook. Mobile apps can be highly useful in business processes, such as complex calculations, reporting, accessing offline data, and many more. While mobile websites cannot function without internet connectivity, apps do not necessarily need network connectivity.
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Difference between mobile apps and mobile websites