A lot of firms stumble in the process of internationalization of their business, identifying the right partners and the exact process to achieve success in a new market. Hence the question most CEO’s and business owners deal is with to whether they internalize all the activity or find the right consultants or international advisers help their businesses succeed outside of their current markets.
There are several process and cons in both approaches to market entry consulting. Having an internal business growth team helps having tighter control over the entire process and ability to quickly adapt and learn to achieve the desired results. However the pitfalls are a biased approach to a new market, existing success methodology-which might or might not work and steep learning curve required by an existing team
An external Market entry consulting firm or consultant will add a lot of value in terms of market knowledge, proven process, track record and access to key decision markers that will help a business hit the ground running in a new market
Qiu Inc(www.QiuInc.com) is an international business development and market entry consulting firm headquartered in Asia. Sandeep Balaji is the Director and has more than a 12+ year track record in business development, new market entry and growth advisory for a variety of businesses.
How to find or choose the right market entry consulting firm