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Mobile Advertising Industry In India (2011-15)

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EXECUTIVE SUMMARY

The mobile advertising in India, though at a nascent stage, has transformed over the last one year. Video, rich media advertising and augmented reality have successfully entered the Indian advertising space, breaking the traditional boundaries of text and banner ads. http://www.bharatbook.com/market-research-reports/applications-market-research-report/mobile-advertising-industry-in-india-2011-15.html

Trends in the Industry
• 3G
• Ring Back Tone
• QR Code
• Adoption of high end mobile devices
• Location based advertising

Intelligent ad targeting is now the key to the development of the mobile as a reach medium. Both consumers and marketers are taking more and more notice of mobile advertising. It’s now a matter of converting the medium for consistent growth in the near future. Moreover, mobile advertising is 4.5 to 5 times better in delivering RoI than online advertising.
India has emerged as the largest mobile advertising destination in the Asia Pacific region in 2011. India, today, is the single largest mobile ad impression market which witnessed 22% increase in advertising.

SCOPE OF THE REPORT

• Mobile Advertising Industry in India at a glance
• Emerging trends in the industry like 3G, location based advertising, adoption of high end mobile devices, QR Codes and Ring Back Tones.
• Factors driving growth, Issues & Challenges
• Government Regulations & Initiatives in Indian market
• Major players
• Forecasts

REASONS TO BUY

• To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
• Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
• The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance
 

1. Overview
1.1Structure of the industry
1.2 Types of Mobile Advertisements
1.3 Mobile Ad marketing
2. DEMAND SUPPLY SCENARIO
3. INDUSTRY GROWTH DRIVERS
3.1 Increase in number of mobile phone
3.2 Mobile Internet
3.3 Mobile ad networks
3.4 Advanced mobile networks
3.5 Targeted advertisements
3.6 Innovations
4. EMERGING TRENDS IN THE INDUSTRY
4.1 3G
4.2 Ring Back Tone
4.3 QR Code
4.4 Adoption of high end mobile devices
4.5 Location based advertising
5. GOVERNMENT REGULATIONS & INITIATIVES
6. SWOT ANALYSIS
6.1Strengths
6.1.1Better Reach
6.1.2Engagement
6.1.3 Measurement
6.1.4Better ROI
6.1.5Subscriber Addition
6.2 Weakness
6.2.1 Privacy
6.2.2 Less awareness
6.2.5 Lack of regional content
6.3 Opportunities
6.3.1 No Operating System (OS) favoritism
6.3.2 Small ventures
6.3.3 Innovative methods of advertising
6.3.4 Smartphones
6.3.4Rising Data usage (increasing 3G)
6.4 Threats
6.4.1 Ecosystem
6.4.2 Do Not Disturb
7. PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
8. KEY PLAYERS
8.1Adiquity
8.2InMobi
8.3Vserv.mobi
8.4OnMobile
8.5Komli
9. THE HERFINDAHL-HIRSCHMAN INDEX
10. INDUSTRY PERFORMANCE
11. FORECASTS
12. ANNEXURE

For more information kindly visit :
Mobile Advertising Industry In India (2011-15)

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