CopyPastehas never been so tasty!

Customer Relationship Management in Services Marketing

by anonymous

  • 0
  • 0
  • 0

CRM software solutions help businesses to maintain and improve the quality of their relationship with customers. Some customers represent a dependable source of money-making proceeds; others do not. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement. It requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than "Big Bang" execution and plenty of patience all round - successful CRM software.

The following are the features of CRM solution in Service Marketing

  • History tracking of complete customer service
  • Allows you to move customers and contacts to the next step with ease and no loss of information
  • Put reminders for follow up and email notifications with activities function
  • Fully synchronized with customers
  • Track and maintain customer maintenance contracts
  • Automated task notifications and tracking
  • Complete site information for driving directions, billing, and subcontractor information
  • Track customer-specific billing information (labor, material, tax rates, etc.), system information (installation, maintenance and warranty contracts), equipment lists, phone lists, and invoice history.

The below are the special features and benefits derived from CRM software:

  • Save time and decrease errors by copying site data to the billing section
  • Access specific service calls and hold a complete service history for any customer
  • Mechanize your work flow with defined preset reminders and email notifications
  • Enable recurring tasks for account maintenance or services for easy task management
  • Customizable field labels
  • Use auto text entries for common services
  • Copy site information to billing tab
  • Add customers to Contacts Rolodex
  • Move customers to inactive status
  • Generate orders and invoices directly from within the Customer Modules
  • Email statements and past due notices
  • Use the Message Centre and Periodic Maintenance Module for automated task notification and tracking
  • Set up maintenance contracts and automated recurring billing using the Contracts Module
  • User-defined or system-generated customer numbers
  • Preview and print customer data and a variety of reports
  • Enter customer notes and sales notes for each customer record

CRM and service marketing are developing into competing paradigms in customer service marketing literature. CRM in service marketing helps your business to maintain detail customer records and timely responses to your customer feedback enabling your business to retain and gain customers. Getting the right CRM solution from the wide array of CRM solutions is an exhausting and confusing work. So, before getting the right one do a detailed market survey of available CRM solutions

Add A Comment: